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ESCADA EYEWEAR LAUNCHES A SPECIAL PARTNERSHIP WITH LENA GERCKE

ESCADA EYEWEAR LAUNCHES A SPECIAL PARTNERSHIP WITH LENA GERCKE

Munich, 16 January 2016 - De Rigo Vision launched an exclusive partnership between ESCADA Eyewear and the German top model Lena Gercke at Opti 2016, the international trade show for optics and design.

Lena visited De Rigo's booth, to the delight of customers and fans alike, to present this special project together with Michele Aracri, De Rigo Vision Managing Director, and Daniel Wingate, ESCADA and ESCADA Sport Fashion Director.

The famous top model selected her favourite style from the ESCADA 2016 sunglass collection and named it BALI. This oversized square style is available in five different colour versions, suitable for every occasion: from elegant and classic black or tortoise shell, to more glamourous and playful gradient versions in khaki/fuchsia, brown/peach and grey/orange.

"The gradient effect of these sunglasses reminds me of the nuances of a magnificent sunrise in Bali, my favourite holiday destination. Simply amazing. Summer, sun, beach and sea: this mood is fully represented in these sunglasses," said Lena Gercke.

With her open, positive radiance, her natural look and her fresh approach, Lena Gercke is the ideal embodiment of the modern, young ESCADA woman: dynamic, refined and always glamorous.

"We are proud of this collaboration with Lena, a talented artist and a glamorous woman, and with ESCADA, a prestigious brand and partner. This cooperation has all the ingredients for a truly special project!" said Michele Aracri.

 

 

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