House Brand

Dreams and aspirations are translated into technological innovation and formal research: our house brands stem from passionate research, creative project management and thrilling discoveries, to exclusively produce the very best of Italian creativity.

Audacity cannot be feigned, it must be owned.

POLICE was born in Italy in 1983 from an intuition dreamt up by De Rigo, one of the world’s leading groups in the production and distribution of premium-quality eyewear.

A classic, in step with the future

Born in 1878, it’s the oldest eyewear brand in Italy. Among the pages of its history, we find a constant focus on the future and innovation. This history endows the brand with a natural superiority, meaning that still today it is the ultimate cult spectacle.

Forever green.

Founded in 1985, Sting is a fashion brand with a green calling that targets the young – individuals who more mindful of the environment. From the coming together of Sting’s creative nature and energy, and the De Rigo Group’s experience, come increasingly innovative and original products.

Timeless, elegant and femminine.

Yalea is an all-female brand of sunglasses and prescription eyewear, designed and produced with women in mind.