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News

THE PHILIPP PLEIN GROUP AND THE DE RIGO GROUP ANNOUNCE A GLOBAL LICENSE AGREEMENT FOR ‘PLEIN SPORT’ EYEWEAR

The Philipp Plein Group and the De Rigo Group - a world leader in the eyewear industry - are pleased to announce the license agreement for the creation, production and distribution on a global scale of both PLEIN SPORT-branded sunglasses and prescription frames.

“THE PORTRAIT OF DREAMS - A journey into real beauty”

The new campaign of Yalea, house brand of the De Rigo Group, is destined to be noticed and become a talking point. “THE PORTRAIT OF DREAMS - A journey into real beauty” is a courageous and unconventional campaign that, in line with the brand's philosophy, chooses to make 43 extraordinary women its protagonists, through the images shot by Mihaela Noroc, Romanian photographer famous for her photographic project "The Atlas of Beauty".

1983-2023: 40 YEARS OF POLICE

The De Rigo Group lifestyle brand celebrates its 40th anniversary, discussing the milestones achieved and future projects. A further evolution of the Police brand, characterised by a new identity.

CHANGE AT THE TOP FOR DE RIGO HOLDING

A success story for over fifty years that is renewed today with a change in corporate structure.

POLICE, THE NEW ‘AUDACITY WANTED’ GLOBAL POSITIONING

The new re-positioning project of the Police lifestyle brand stems from the desire to champion the current values associated with masculinity and open this up to new generations, accustomed to considering the male figure in a more liberal and less stereotyped way. Without, however, forgetting the ‘brand lovers’ who - since the 1980s - have recognised themselves in the brand's campaigns, testimonials and products.

Lozza returns to the big screen

This autumn, De Rigo Group eyewear brand, Lozza, returns to the big screen with ‘2 Win’, the new film that tells the story of the legendary rally race between Audi and Lancia in 1983.

De Rigo Vision and Chopard renew the license agreement for an exclusive eyewear collection inspired by art and elegance

Craftsmanship and creativity, innovation and sustainability. Many values lie at the core of the historic collaboration between Chopard, the prestigious Swiss fine watchmaking and jewellery Maison, and De Rigo, a world leader in the eyewear sector.

POLICE TURNS 40

The iconic De Rigo lifestyle house brand blows out 40 candles and treats itself to four Limited-Edition products - representative of the Police philosophy - and a new logo, created specifically to celebrate the historic milestone.

YALEA, always standing with women

Yalea - the De Rigo Group eyewear house brand that promotes female empowerment all over the world - renews its commitment alongside Women for Women International, the humanitarian organisation that, since 1993, has been committed to supporting women in 14 conflict-affected countries around the world, so that they are able to rebuild their lives.

POLICE AND THE MERCEDES-AMG PETRONAS FORMULA ONE TEAM TOGETHER AGAIN ON THE TRACK

The brand is Official Team Supplier for the fifth consecutive year. The Mercedes-AMG PETRONAS F1 drivers - Lewis Hamilton and George Russell – are the protagonists of the new campaign.

BARROW MAKES ITS DEBUT IN THE EYEWEAR SECTOR WITH DE RIGO

Barrow, the Italian brand devoted to digital natives launched in 2020 by a team of creative talents with an international background in fashion and the digital sphere, announces its debut in the eyewear sector alongside the De Rigo Group, one of the world leaders in this field.

DE RIGO AND TWINSET SIGN A LICENSE AGREEMENT FOR THE BRAND’S EYEWEAR

The De Rigo Group and Twinset S.p.A. announce a worldwide license agreement for the design, production and distribution of Twinset Milano-branded optical frames and sunglasses.

DE RIGO TO ACQUIRE RODENSTOCK’S EYEWEAR DIVISION

Transaction strengthens De Rigo’s distribution platform and regional footprint and adds two prestigious brands to its portfolio

Fondazione H.E.ART

STUDY GRANTS FOR ALL CHILDREN OF DE RIGO GROUP EMPLOYEES – 2022 EDITION

The event organised by the Fondazione De Rigo H.E.ART Onlus in support of youth education makes its in-person return. With special guest singer-songwriter Tommaso Paradiso. The event organised by the Fondazione De Rigo H.E.ART Onlus in support of youth education makes its in-person return. With special guest singer-songwriter Tommaso Paradiso

CAPSULE COLLECTION CHOPARD EYEWEAR X MICHELE MORRONE

Glamorous, elegant and irreverent. Italian actor and model, Michele Morrone, designs a new and exclusive eyewear capsule collection for luxury brand Chopard, developed by De Rigo Vision.