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News

POLICE TURNS 40

The iconic De Rigo lifestyle house brand blows out 40 candles and treats itself to four Limited-Edition products - representative of the Police philosophy - and a new logo, created specifically to celebrate the historic milestone.

POLICE AND THE MERCEDES-AMG PETRONAS FORMULA ONE TEAM TOGETHER AGAIN ON THE TRACK

The brand is Official Team Supplier for the fifth consecutive year. The Mercedes-AMG PETRONAS F1 drivers - Lewis Hamilton and George Russell – are the protagonists of the new campaign.

BARROW MAKES ITS DEBUT IN THE EYEWEAR SECTOR WITH DE RIGO

Barrow, the Italian brand devoted to digital natives launched in 2020 by a team of creative talents with an international background in fashion and the digital sphere, announces its debut in the eyewear sector alongside the De Rigo Group, one of the world leaders in this field.

DE RIGO AND TWINSET SIGN A LICENSE AGREEMENT FOR THE BRAND’S EYEWEAR

The De Rigo Group and Twinset S.p.A. announce a worldwide license agreement for the design, production and distribution of Twinset Milano-branded optical frames and sunglasses.

DE RIGO TO ACQUIRE RODENSTOCK’S EYEWEAR DIVISION

Transaction strengthens De Rigo’s distribution platform and regional footprint and adds two prestigious brands to its portfolio

Fondazione H.E.ART

STUDY GRANTS FOR ALL CHILDREN OF DE RIGO GROUP EMPLOYEES – 2022 EDITION

The event organised by the Fondazione De Rigo H.E.ART Onlus in support of youth education makes its in-person return. With special guest singer-songwriter Tommaso Paradiso. The event organised by the Fondazione De Rigo H.E.ART Onlus in support of youth education makes its in-person return. With special guest singer-songwriter Tommaso Paradiso

CAPSULE COLLECTION CHOPARD EYEWEAR X MICHELE MORRONE

Glamorous, elegant and irreverent. Italian actor and model, Michele Morrone, designs a new and exclusive eyewear capsule collection for luxury brand Chopard, developed by De Rigo Vision.

YALEA “HERE I AM”

Yalea, the De Rigo Group house brand, unveils the new Fall/Winter ‘22 campaign, which stars Cindy Crawford alongside Spanish model Ariadne Artiles.

DE RIGO PRESENTS THE FIRST PHYGITAL EYEWEAR STYLE BY PHILIPP PLEIN: THE CRYPTO KING$ LIMITED EDITION THE OFFICIAL LAUNCH OF THE NFT-ASSOCIATED EYEWEAR AT SILMO

THE DE RIGO GROUP AND ROBERTO CAVALLI SIGN A LICENSE AGREEMENT FOR ROBERTO CAVALLI AND JUST CAVALLI BRANDED EYEWEAR

The De Rigo Group, a world leader in the eyewear industry, and Roberto Cavalli, one of the best known Italian fashion and lifestyle brands, have announced the signing of a licensing agreement for the design, production and global distribution of the Roberto Cavalli and Just Cavalli eyewear collections.

GAP LAUNCHES EYEWEAR COLLECTION IN PARTNERSHIP WITH DE RIGO

Today, Gap and De Rigo announced the launch of their first collection of Gap-branded eyewear through their partnership

CANNES 2022, CHOPARD’S ‘RED CARPET’ EYEWEAR STYLES STEAL THE SPOTLIGHT

Unique savoir-faire and jewellery-inspired creations from which it is impossible to avert your gaze: the new limited-edition ‘Red Carpet 2022’ eyewear collection by Chopard - designed by De Rigo Vision - celebrates the historical ties between the luxury maison and the cinematic world.

YALEA, I was a Sari, the new project for Indian women

The all-female De Rigo house brand, which combines the cause of women globally with virtuous projects dedicated to their empowerment, takes the field with a new initiative.

Fondazione H.E.ART

Fondazione De Rigo H.E.ART and Fondazione Cervelli Ribelli present “A ME GLI OCCHI”

The eyes are a powerful tool of communication. In children in particular, eyesight is the first form of social interaction: right from their first weeks of life, infants study the face of the person who cares for them. Boys and girls with autism, on the other hand, tend to avoid the gaze of others, while those caring for them never avert their eyes in order to not miss any opportunity to provide contact and assistance.

DE RIGO BALTICS IS BORN

De Rigo is successfully pursuing its policy of direct distribution control in key markets, with the opening of De Rigo Baltics.