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Audacity cannot be feigned, it must be owned.

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POLICE was born in Italy in 1983 from an intuition dreamt up by De Rigo, one of the world’s leading groups in the production and distribution of premium-quality eyewear. It is the Eighties and everything defines who you are: music, style and attitude - from what you listen to, to what you wear - and this is also true for eyewear. Practicality is no longer enough, people are now expecting more and seeking audacity, style and character. They want to wear glasses that represent them, and POLICE is ready and willing to indulge them. It is the first and only brand capable of sensing and satisfying people's need to assert themselves through their own style. As a newcomer to the scene, POLICE stands out on the market owing to its iconic style, representing everything people want to wear: freedom, boldness and a big personality. A brand without labels, conventions and brakes, targeting real and authentic individuals who perpetually refuse to play by the rules. It is an Italian brand of an outspoken nature and an evident international vocation, ready to position itself from the get-go in the medium-high market segment. Inspired by authentic and daring personalities, POLICE’s street style effortlessly asserts itself all over the world, captivating - with extreme naturalness - even the very youngest: free, genuine, enterprising, rebellious but also emotional spirits. Always in constant search of themselves. Over the course of its history, POLICE has always known how to re-invent itself as a new ‘society’ icon, introducing eye-catching details and variations on a theme with every passing season: for example, the blue mirrored lenses - launched in the Nineties - immediately became a global trend, or the logo sporting the eagle, a symbol of freedom, re-interpreted over the years yet always representative of the brand's unique spirit. With such a strong and recognisable identity, why stop at eyewear? From 1997 onwards, POLICE transformed its style into a lifestyle, opening the doors to new previously unexplored sectors, with one standing out above the rest: fragrances. The brand’s audacity transpired into its first fragrance for both men and women, a success that led to experimentation and numerous different collaborations: watches (2003), jewellery (2005), small leather goods (2011) and clothing. POLICE rides trends but then goes further to assert its personality, leaving its mark over the years, thanks also to advertising campaigns starring high-calibre ambassadors and partnerships with the world's leading film production companies. Celebrities hailing from the worlds of cinema and sport, including Bruce Willis, George Clooney, David Beckham, Antonio Banderas, Neymar Jr and Lewis Hamilton have lent their faces and worked alongside POLICE to interpret and give a voice to the brand’s values, style and vision. POLICE has also collaborated on many action movies, such as Batman vs Superman: Dawn of Justice, Justice League, Men In Black: International and The Batman. Stories of iconic superheroes for whom limited-edition collections have been designed. Today, POLICE exports its concept of style and audacity to 100 countries worldwide, creating dedicated collections that speak the language of its community, wherever they may be. From Asia to Europe, from Central America to Africa. A brand that does not set limits, let alone boundaries.
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Police and Mercedes-AMG PETRONAS Formula One Team: a capsule collection that brings together elegance and performance

Five models that capture the thrill of Formula 1 and the fearless attitude of Police Kimi Antonelli and George Russell star in the communication campaign

Police, the lifestyle brand of the De Rigo Group, and Mercedes-AMG PETRONAS Formula One Team have combined to produce a collection that merges innovation and style. The result is a unique capsule collection that combines Police's distinctive design with the cutting-edge engineering of the Formula 1 team. The collection features four sunglasses models, each available in three color variations, along with an exclusive e-commerce edition. Every frame bears the dual signature of Police and Mercedes-AMG PETRONAS F1 Team, incorporating details inspired by the team’s iconic colors and design elements.

A standout feature of the collection is the use of carbon fiber, directly supplied by the Mercedes-AMG PETRONAS F1 Team and derived from the production of their high-performance Formula 1 cars. Renowned for its exceptional strength, lightness, and durability, this material is resistant to oxidation and chemical agents, ensuring long-lasting performance. In this capsule collection, its exclusivity is further enhanced by its direct link to some of the world’s most high-performance race cars, offering fans the unique opportunity to wear the essence of innovation and speed in their everyday lives.

The highlights of the capsule collection are two bio-acetate models, SPLR47 and SPLR48, both enhanced with a carbon fiber plaque on the temples. Their timeless, classic lines embody a refined essentiality: SPLR47 features a bold, square-shaped design, while SPLR48 showcases a softer pantos silhouette. The bio-nylon lenses, paired with hexagonal details inspired by the engineering structure of Mercedes-AMG PETRONAS Formula 1 Team cars, further emphasize the meticulous attention to detail and the strong connection to the eight-time Constructors’ Champions.

Rounding out the capsule collection are two sportier injected models, SPLR49 and SPLR50, both featuring a carbon fiber element on the temples. The SPLR49, with its bold square shape, embodies a dynamic and modern aesthetic, while the SPLR50, with its pilot design, offers a daring take on sporty style. Both models are designed with soft rubber temple tips to ensure optimal comfort, even in the most active situations.

The collection also includes an e-commerce-exclusive model, the SPLR51, featuring a square design, crafted from bio-acetate, and available in four color variations.

The SPLR49 and SPLR50 models are also available with advanced polarized lenses, designed to provide the benefits of polarization—reducing glare, enhancing clarity, and improving visual comfort—while simultaneously optimizing visibility on digital screens.

In addition to being a tribute to innovation and high performance, this capsule collection places a strong emphasis on sustainability, featuring three models made entirely of bio-acetate and equipped with bio-nylon lenses.

Each pair of eyewear in the collection is an official product of the Mercedes-AMG PETRONAS Formula One Team and is delivered with a sleek, custom case that reflects the team’s signature colors. Additionally, each pair comes with a hologram and a booklet issued by the Formula 1 team, certifying the authenticity of the product and confirming the origin of the carbon fiber used in the frame.

The campaign bringing the collection to life was created in collaboration with the Mercedes-AMG PETRONAS Formula One Team, featuring George Russell and Kimi Antonelli. Russell, who has previously been the face of Police in past campaigns, is now joined by the young and highly promising driver Antonelli, who is rapidly emerging as a rising star in the Formula 1 world. Together, they perfectly embody the boldness, determination, and innovation that lie at the core of Police, bringing the brand’s essence to life on screen.

Michele Aracri, Managing Director of De Rigo Vision, stated: "The co-branding with the Mercedes-AMG PETRONAS Formula One Team is an important opportunity to strengthen the international visibility of the Police brand. George Russell has significantly contributed to the success of our campaigns, and we are excited to welcome Kimi Andrea Antonelli, a young talent who embodies our values of boldness and innovation."

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS Formula One Team, added: "Police blends sophisticated design with dynamic energy, values that perfectly align with our own team philosophy. This capsule collection embodies the fusion of technical excellence and style, celebrating a vision that seamlessly integrates performance with lifestyle."

The capsule collection will be available in stores, on www.policelifestyle.com, and on shop-int.mercedesamgf1.com starting from May 2025.

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