His style was very different from the character Aramis, from the classic The Three Musketeers, which inspired the name of the brand. In the last seven years, however, under the command of the heir Richard, Aramis passed through a store change to get closer to a younger consumer. “Our brand evolved because our consumer evolved,” says Richard. Aramis is currently the second largest menswear brand in Brazil. This year, the brand will have 97 stores, more than double since the entrepreneur took charge of the business. The forecast is to open ten points of sale in cities in the interior of São Paulo and Belo Horizonte, as well as cities such as
Maringá (PR), Caruaru (PE), Belém (PA), Itabuna (BA) and Dourados (MS).