A collaboration that goes beyond being a mere commercial partnership and that is founded on authentic elective affinities. In fact, the two family firms represent a clear example of how companies hailing from different cultures and nations can be united by the same sensitivity in the constant pursuit of excellence and perfection.
A partnership based on the passion for elegance and the unique capacity to combine savoir-faire and expert artisanal tradition with innovation and sustainability - now essential assets - to breathe life into jewellery-inspired eyewear, comparable to authentic works of art.
In 2023, the agreement between the companies was once again confirmed with the renewal of the license agreement for the design, production and worldwide distribution of prescription eyewear and sunglasses under the Chopard Eyewear brand.
Barbara De Rigo, De Rigo Chief Marketing Officer, commented: “For us, Chopard represents excellence and a source of great pride and satisfaction. We are delighted to make available the expertise of our master craftspeople and our teams dedicated to the selection of the most innovative materials”.
Caroline Scheufele, Chopard Co-President and Artistic Director, added: “The spirit and essence of Chopard are perfectly interpreted in the eyewear collections created by the expert hands of the individuals at De Rigo. A company that offers us all the sophistication of Made-in-Italy manufacturing, whilst also keeping an attentive eye on all the technological evolutions involving the sector.”
Expert eyewear jewellers operate at the company in Longarone. Artisans who, thanks to their mastery, create Chopard eyewear following production processes typical of the jewellery and watchmaking sector, with great attention to the choice and use of increasingly sustainable, cutting-edge materials.
In fact, since 2020, De Rigo has embarked upon a journey towards ‘responsible eyewear’, which involves the use of materials based on natural components, such as bio-based acetates and lenses and the introduction of a case made from recycled materials according to the ethical standards of the Maison.
A commitment in line with the ‘Journey to Sustainable Luxury’ undertaken by Chopard in 2013, an ambitious and long-term project driven by the desire to make a difference in the world of luxury.
At De Rigo, the Chopard eyewear collections are developed within a dedicated unit, where the glasses are assembled by the craftsperson themselves, from start to finish. The analogies between eyewear and jewellery are profound and sophisticated. Each piece is, in fact, subjected to numerous quality controls to guarantee the perfection of the result and the crystals are rigorously applied by hand.
Chopard's constant attention to excellence and great love of cinema and vintage cars find their maximum expression each year in two Special Editions: the women’s Red Carpet style - entirely plated in 23K gold and created for the Cannes Film Festival, of which Chopard is also an official partner - and the men's Classic Racing style, linked to the world of motor racing.
The Chopard Eyewear collections are available from the best optical stores in the world and at Chopard boutiques.