IN Inspired by ST!NG is here!

IN Inspired by ST!NG is here: a new eyewear collection reworking the iconic codes of Sting, a brand whose style and history has had a great impact on the culture and lifestyles of the past four decades.

IN Inspired by ST!NG stands out for its contemporary design, abandoning routine and taking a colourful approach to everyday life with a focus on change. Everything is in motion, everything moves quickly, in the age of attitude and self-confidence. Next season’s broad selection includes frames ranging from characteristic rectangular styles to vibrant round forms.

In addition to quality materials and manufacturing, what makes all IN Inspired by ST!NG eyewear instantly recognisable is the colours: lime, grey, slate and black with touches of red, yellow, blue, brown and green, in a kaleidoscope of chromatic solutions forming unexpected combinations.

The collection is intended for the modern man but is also a nod to unisex style, with fourteen new prescription frames and six sunglasses characterised by distinctive elements such as the trim on the front piece and the customised workmanship of the metal core. A five-joint hinge, a metal end piece and gluing on the temple tip are not only aesthetic details but elements designed to improve comfort and balance.

Unexpected colour combinations appear with unusual, sophisticated materials, covering the temples with geometric motifs and peeking out at the top of the front piece.

The range includes petite styles to respond to all needs.

“We have intercepted a rapidly growing and as yet poorly served niche market: colourful eyewear for men. The IN inspired by ST!NG collection includes a vast range of styles varying greatly in shape and colour, without compromising on quality and comfort,” comments Barbara De Rigo, Chief Marketing Officer of the De Rigo Group. “IN Inspired by ST!NG completes the offering for men in our portfolio. Appropriate segmentation with timeless accessories for timeless people, adding a cheerful, lively touch to everyday living“.

In its contemporary take on the traditional Italian lifestyle, IN inspired by ST!NG represents an all-new eyewear concept, accompanying customers in all the most authentic experiences of life.