Responsible Luxury
Impelled by a boundless passion for beauty and life, Chopard conveys a unique emotional dimension through the spirit of the Maison itself as well as in its precious objects. This applies as much to the wearer as the giver. Pleasure and Joie de Vivre are an inherent part of the Maison and ensure that Chopard creations consistently radiate positive energy, thus accompanying customers in the finest moments of their lives. Chopard’s Independence allows it to support crafts with a glorious past that are a source of great pride today. Together with the impetus provided by the Scheufele Family, this support of its Artisans also drives a boundless Creative Audacity that sets the Maison apart. An audacity that has led Chopard to pave the way for a new vision of Ethical luxury.
Sunglasses
Prescription
For ten years, the allure of the Red Carpet
For a decade, on the occasion of the Cannes Film Festival, De Rigo and Chopard have reinterpreted Red Carpet elegance through an exclusive eyewear collection conceived to enhance the radiance and sophistication of the most prestigious occasions. The project is rooted in a long-standing partnership that, for over twenty years, has combined savoir-faire, creativity, and a global outlook. To mark this significant milestone, on January 31, within the setting of Milan’s Galleria Meravigli, and during MIDO—a key event for the eyewear industry—a tribute was paid to a journey defined by style, innovation, and continuous evolution, sharing with the international community the value of this collaboration. This year’s edition reaffirms the truest expression of Chopard’s luxury: a limited-edition creation of just 499 pieces, elevated by refined gold plating. More than an accessory, it stands as a statement of contemporary elegance with enduring relevance. Ten years on the Red Carpet, twenty years of collaboration. An ongoing narrative shaped by excellence.
