RESENTING THE 'ESCADA FEDORA' SUNGLASS
On Thursday , April 11, the Escada boutique on Maximilianstrasse, Munich, held a cocktail party to present the eyewear design contest organised by Escada and De Rigo Vision.
Bruno Sälzer (CEO of ESCADA), Daniel Wingate (Fashion Director of ESCADA and ESCADA SPORT) and Paolo Zardini (Escada Eyewear Designer at De Rigo Vision) welcomed some two hundred guests, including the actresses Tina Bordihn, Andrea L'Arronge and Judith Milberg, the business woman Natascha Grün, the models Barbara Meier and Shermine Shahrivar, and the TV journalist Karen Webb.
The winner of the contest, announced during the evening, is Fedora Mednard, a 23 year old student of Fashion Design in Hamburg. The ESCADA FEDORA sunglass model, which takes its name from its creator, has been included as Special Style in the Escada Eyewear collection, and is available for purchase from Escada boutiques and select opticians.
The young designer will also be given the opportunity to experience the professional fashion world first hand, through a 6-month internship at the Escada Design Office.