De Rigo, one of the world’s leading eyewear specialists, is pleased to announce the launch of DIFF Eyewear with the signing of an exclusive distribution deal, effective immediately. Under the multi-year agreement, De Rigo will be the sole distributor of both DIFF Eyewear sun and optical frames in the North American optical market made available through De Rigo REM’s sales channels, an LA-based subsidiary.

DIFF Eyewear is a rapidly growing and differentiated American based fashion eyewear company that offers unique and eclectic eyewear and accessories through and at better department and specialty stores throughout the US including Dillard’s, Nordstrom, Tilly’s, and the Buckle. DIFF gained strong consumer loyalty through high caliber celebrity and brand partnerships, robust digital and social media marketing as well as its dedication for giving back to underserved communities around the world. Built on the principles that designer eyewear should be affordable, fashionable and socially-conscious, DIFF has donated over 1.5 million pairs of reading glasses to individuals in need and has provided support for eye-exams, surgeries, glasses and medicine for every pair of eyewear sold.

“I am proud to introduce DIFF Eyewear’s optical frames into De Rigo REM’s dynamic portfolio in North America. This is a brand with significant social media power that has seen exponential growth online and in the consumer space. Now for the first time ever, we are able to offer it to our independent practices and establish an equal playing field among other disruptive e-commerce eyewear brands in the market,” stated Michele Aracri, Managing Director at De Rigo Vision. “Furthermore, our partnership with DIFF Eyewear allows us to expand our offering into a more accessible price point and younger demographic, creating an exciting competitive advantage for our customers moving forward.”

Fusing fashion and quality into affordable eyewear designs that are inspired by celebrity style, the DIFF Eyewear launch collection consists of a rich assortment of women and unisex eyewear designs that include 12 optical, 6 sun and 2 readers. Reinforcing De Rigo’s commitment to Blue Light technologies, select styles will also be available with blue blocking lenses to protect eyes from harmful rays emitted from digital devices.

“We had been critically searching for a partner who would appropriately represent the DIFF brand within the US Optical channels, and further, who could also introduce DIFF to Canada and possibly European markets in the near future; expediting consumer awareness, localized marketing and sales distribution of our Brand.  These networks can be difficult and time consuming to navigate; we found that partner in De Rigo,” noted Bob Ross, CEO of DIFF Eyewear.

The launch collection, available now, will retail for $85 - $95 and be available through De Rigo REM’s independent channel, key accounts and B2B portal.