Police enters the metaverse with Audacityland

Innovation and digitalization drive the evolution of Police, to allow consumers to have an increasingly immersive, bold, and innovative experience of the main products and services offered by the brand.

Police is the first brand in history that, starting from optics, has transformed its style into a real lifestyle, opening the doors to new sectors hitherto unexplored: from perfumes to watches, from jewelry to small leather goods, and finally clothing. A complete lifestyle world that has now created AUDACITYLAND, a platform based on web 2.5 technology connected to an interactive and navigable metaverse where the products and values of the lifestyle brand are represented.

AUDACITYLAND is a place that redefines the logic of interaction between the brand and its consumers, who, by registering, will become part of the first Police community, obtaining a personal, unique, and certified membership token thanks to the use of blockchain technology.

Those who become part of and actively participate in the Police community will obtain points in the form of P-Coins that will allow them to develop the level of their membership, guaranteeing them increasingly exclusive benefits and experiences, up to the possibility of being selected to access the Mercedes-AMG PETRONAS F1 paddock during the Italian Grand Prix in Monza on September 1st,  or to visit the team's headquarters in Great Britain.

To combine physical and digital, P-Coins will be obtainable not only by browsing and carrying out missions within the Police metaverse, but also by purchasing the products of the Audacityland My.Avatar capsule collection, consisting of two pairs of glasses, two fragrances and a smart watch featuring a QR code on the case and a personal code for obtaining digital credit in the Police metaverse.

Audacityland will allow the Police community to learn, participate in and ultimately contribute to the co-creation of Limited Editions, which will be physically produced and sold in preview for members of the community itself on the e-commerce

Pre-registration to become part of the Police community has already started on the website

In a journey through the real and the digital, the two-dimensional and the three-dimensional, Audacityland adds yet another dimension to Police, which has always been a combination of innovation, creativity, and style.