PHILIPP PLEIN - a brand with a provocative soul and maximalist style, continues to break all the rules of fashion by promoting a new luxury and lifestyle concept with the launch of the very first phygital eyewear style: the Crypto King$ Limited Edition.

A futuristic project bringing the eyewear sector into a new dimension, made possible by the successful collaboration with one of the world’s leaders in the eyewear industry - the De Rigo Group. A partnership combining the extraordinary technical savoir-faire and uncompromising quality of the De Rigo Group, with the unmistakable aesthetics and powerful innovative codes of the PHILIPP PLEIN brand.

The new PHILIPP PLEIN eyewear collection, featuring the exclusive phygital style, will be officially presented as a world exclusive at SILMO, the prestigious eyewear exhibition held in Paris. A special event will take place at the boutique situated in Avenue George V to celebrate the new pioneering project.

We are witnessing the coming of a new era, in which the concept of reality changes and even luxury becomes immaterial and expands into the virtual dimension. PHILIPP PLEIN is already there, and has been for some time. Always avant-garde and always ready to break boundaries and experiment, PHILIPP PLEIN was the first luxury brand to adopt cryptocurrencies as a payment method and to open a Crypto Concept Store in London. Re-affirming itself as a pioneer, the brand brings physicality into the digital world and gives physical presence to virtual things.

The FW22 eyewear collection by PHILIPP PLEIN - developed in collaboration with De Rigo - reflects the identity of the brand, transferring the various distinctive features onto its eyewear. A striking collection with a bold style and strong spirit inspired by Rock ‘N’ Roll. Designed for confident men and women who want the very best and are not afraid to express their personalities, the styles are characterised by meticulous attention to detail, exclusive materials and a flamboyant, oversized design. The icons of the PLEIN world - skulls, studs, crystals and the hexagonal ‘PP’ logo - become audacious and precious details, which, when re-imagined in different ways, come to personalise the frames. Black, grey and white are the core colours of the collection, expertly blended in exclusive acetates so as to re-produce the marble featured throughout the PHILIPP PLEIN boutiques. With pops of bright orange and gold, everything is amplified to stand out and never go unnoticed.

The highlight of the collection is the exclusive SPP008 phygital model: a mask style sporting a modern and decisive design. The thick acetate profiles of the front piece create a spoiler effect on the sides, whilst the lens is embellished with a geometric hole featuring the three-dimensional metal PLEIN logo. The temples are crafted from thin metal and personalised with the iconic hexagonal ‘PP’ logo, while the acetate temple tips are embellished with a titanium insert. This style is available in two colour variants: matte black acetate, gold-coloured metal and rainbow mirrored lens; glossy black acetate, gunmetal metal and silver mirrored lens.

A limited-edition drop of 1,000 phygital frames will be launched during an exclusive event at the PHILIPP PLEIN boutique in Paris on 24 September.

Every pair has its own serial number and is accompanied by a special box featuring a video screen offering a preview of the NFT (non-fungible token), the unique piece of art created for that style by Antoni Tudisco, the internationally-renowned 3D artist who founded the Crypto King$ artistic duo together with Philipp Plein.

To access the NFT artwork, the customer will have to scan the QR code printed inside the exclusive box. 

“I’m proud of the partnership with De Rigo, which has now reached new heights. With this hyper-contemporary project, I’m able to express my vision and deliver a unique experience within the eyewear industry”, stated Philipp Plein.

Barbara De Rigo, Chief Marketing Officer at De Rigo Vision, commented: "The collaboration with a brand as dynamic and disruptive as PHILIPP PLEIN is a real game changer for our company. With the first phygital style, we demonstrated our ability to design, manufacture and target a wider community by bringing eyewear into the digital world”.