DIFF Charitable Eyewear is an emerging high growth US based eyewear brand providing an eclectic assortment of women’s and men’s fashion eyewear and accessories including sunglasses, blue light, Rx and reading glasses. DIFF prides itself on innovation in fashion product design, including utilizing pop culture icons and high-profile licensed collaborations to market its assortment. Built on the principles that designer eyewear should be affordable, fashionable and socially-conscious, DIFF has donated over 1.5 million pairs of reading glasses to individuals in need and has provided support for eye-exams, surgeries, glasses and medicine for every pair of eyewear sold.
DIFF was founded in 2015 selling through its website, diffeyewear.com; distributes wholesale to US department and specialty stores, and over 2,000 boutiques in North America.
Fusing fashion and quality into affordable eyewear designs that are inspired by celebrity style, the DIFF Eyewear launch collection consists of a rich assortment of women and unisex eyewear designs. Reinforcing De Rigo’s commitment to Blue Light technologies, select styles will also be available with blue blocking lenses to protect eyes from harmful rays emitted from digital devices.