Diff prides itself on innovation in fashion product design, including utilizing pop culture icons and high-profile licensed collaborations to market its assortment. Built on the principles that designer eyewear should be affordable, fashionable and sociallyconscious, Diff has donated over 1.5 million pairs of reading glasses to individuals in need and has provided support for eye-exams, surgeries, glasses and medicine for every pair of eyewear sold. Diff was founded in 2015 selling through its website, diffeyewear. com; distributes wholesale to US department and specialty stores, and over 2,000 boutiques in North America.

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