Being responsible for this department is a bit like being the guardians of a mysterious language. One that focuses on listening rather than talking. One poised midway between creativity and reality. Because that's exactly what this department does. "The prototyping department receives the designer's product idea in the form of a drawing. Our task is to transform the idea into reality, into a manufacturable object, interpreting its aesthetics and taking into account the technical and production constraints. If I were asked to sum up what we do, I would say that we strike the right balance between aesthetic and industrial requirements," says Massimo, as he oversees his team at work.
Because that's the way it works. The designer develops the design and hands it over to Massimo, with whom he discusses the details. Massimo then conveys the designer's idea to his team in the CAD prototyping department for the preindustrialization phase. Sometimes, for a more complex product, Massimo liaises directly with those in charge of the technical department, so as to instantly assess the cost of producing the product, and, if necessary, altering its parts.