Police and Mercedes-AMG PETRONAS Formula One Team: a capsule collection that brings together elegance and performance

Five models that capture the thrill of Formula 1 and the fearless attitude of Police Kimi Antonelli and George Russell star in the communication campaign

Police, the lifestyle brand of the De Rigo Group, and Mercedes-AMG PETRONAS Formula One Team have combined to produce a collection that merges innovation and style. The result is a unique capsule collection that combines Police's distinctive design with the cutting-edge engineering of the Formula 1 team. The collection features four sunglasses models, each available in three color variations, along with an exclusive e-commerce edition. Every frame bears the dual signature of Police and Mercedes-AMG PETRONAS F1 Team, incorporating details inspired by the team’s iconic colors and design elements.

A standout feature of the collection is the use of carbon fiber, directly supplied by the Mercedes-AMG PETRONAS F1 Team and derived from the production of their high-performance Formula 1 cars. Renowned for its exceptional strength, lightness, and durability, this material is resistant to oxidation and chemical agents, ensuring long-lasting performance. In this capsule collection, its exclusivity is further enhanced by its direct link to some of the world’s most high-performance race cars, offering fans the unique opportunity to wear the essence of innovation and speed in their everyday lives.

The highlights of the capsule collection are two bio-acetate models, SPLR47 and SPLR48, both enhanced with a carbon fiber plaque on the temples. Their timeless, classic lines embody a refined essentiality: SPLR47 features a bold, square-shaped design, while SPLR48 showcases a softer pantos silhouette. The bio-nylon lenses, paired with hexagonal details inspired by the engineering structure of Mercedes-AMG PETRONAS Formula 1 Team cars, further emphasize the meticulous attention to detail and the strong connection to the eight-time Constructors’ Champions.

Rounding out the capsule collection are two sportier injected models, SPLR49 and SPLR50, both featuring a carbon fiber element on the temples. The SPLR49, with its bold square shape, embodies a dynamic and modern aesthetic, while the SPLR50, with its pilot design, offers a daring take on sporty style. Both models are designed with soft rubber temple tips to ensure optimal comfort, even in the most active situations.

The collection also includes an e-commerce-exclusive model, the SPLR51, featuring a square design, crafted from bio-acetate, and available in four color variations.

The SPLR49 and SPLR50 models are also available with advanced polarized lenses, designed to provide the benefits of polarization—reducing glare, enhancing clarity, and improving visual comfort—while simultaneously optimizing visibility on digital screens.

In addition to being a tribute to innovation and high performance, this capsule collection places a strong emphasis on sustainability, featuring three models made entirely of bio-acetate and equipped with bio-nylon lenses.

Each pair of eyewear in the collection is an official product of the Mercedes-AMG PETRONAS Formula One Team and is delivered with a sleek, custom case that reflects the team’s signature colors. Additionally, each pair comes with a hologram and a booklet issued by the Formula 1 team, certifying the authenticity of the product and confirming the origin of the carbon fiber used in the frame.

The campaign bringing the collection to life was created in collaboration with the Mercedes-AMG PETRONAS Formula One Team, featuring George Russell and Kimi Antonelli. Russell, who has previously been the face of Police in past campaigns, is now joined by the young and highly promising driver Antonelli, who is rapidly emerging as a rising star in the Formula 1 world. Together, they perfectly embody the boldness, determination, and innovation that lie at the core of Police, bringing the brand’s essence to life on screen.

Michele Aracri, Managing Director of De Rigo Vision, stated: "The co-branding with the Mercedes-AMG PETRONAS Formula One Team is an important opportunity to strengthen the international visibility of the Police brand. George Russell has significantly contributed to the success of our campaigns, and we are excited to welcome Kimi Andrea Antonelli, a young talent who embodies our values of boldness and innovation."

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS Formula One Team, added: "Police blends sophisticated design with dynamic energy, values that perfectly align with our own team philosophy. This capsule collection embodies the fusion of technical excellence and style, celebrating a vision that seamlessly integrates performance with lifestyle."

The capsule collection will be available in stores, on www.policelifestyle.com, and on shop-int.mercedesamgf1.com starting from May 2025.