PHILIPP PLEIN UNVEILS THE NEW EYEWEAR CAMPAIGN

PHILIPP PLEIN reveals his provocative spirit, and for the launch of his first eyewear collection designed in collaboration with De Rigo, dazzles with a campaign that is a manifesto of the audacity and irreverence typical of the brand.

Shot by photographer Steven Klein and with Philipp Plein himself alongside US model and actress Megan Fox, the Spring-Summer 22 campaign is distinguished by eye-catching and provocative shots that portray the two protagonists in a mischievous and sensual game - the expression of a lifestyle that focuses on luxury and the most extreme of experiences.

Alongside Philipp Plein and Megan Fox, the various styles from the brand’s new eyewear collection also steal the spotlight. Eyewear styles that are characterised by maximalist aesthetics, designed for self-confident men and women who wish to turn heads. From stylistic innovation to quality materials and attention to detail, everything is characterised by refined luxury.

The eyewear collection comprises 33 styles - 19 sunglasses models and 14 prescription frames - and will be officially launched onto the market starting from the end of the year through the De Rigo sales network, which includes the most prestigious of opticians and department stores around the world, in addition to PHILIPP PLEIN boutiques.