The new agreement between the two companies confirms the solidity of the partnership that began in 1996 and continues today with mutual satisfaction. In a complex year such as 2020, FILA Eyewear has in fact recorded 9% growth in global sales, driven in particular by sales results in Europe and the Americas.
The historic brand that has written the history of tennis and sportswear has been able to re-invent itself over the years to become an icon of pop culture and athleisure fashion, establishing its lifestyle concept on the runway of Milan's fashion shows.
A distinctive yet constantly evolving style, as can be seen in the FILA Eyewear collection, which has been able to transform itself over time by riding current trends. The key to the brand’s success therefore lies in its strong identity, well-defined positioning and extensive product range. A collection that, with the right blend of design, quality and performance, reaches a heterogeneous target audience of international consumers.
"We are particularly proud of this renewal that further confirms the long-standing and solid relationship between our companies, which began 25 years ago with the launch of the first ever FILA Eyewear collection. Over the years that we have been working together, we have come a long way and we will continue to bring the iconic style of the brand to the world of eyewear," commented Michele Aracri, CEO of De Rigo Vision.
The FILA Eyewear collections are characterised by the completeness of the offer: versatile eyewear ideal for city living and leisure time; sports eyewear for athletes who seek maximum resilience and functionality; fashion-forward eyewear for those seeking an en-vogue accessory.
The FILA Eyewear collections are distributed through the De Rigo Vision sales network, which includes the world’s most prestigious opticians and department stores.