The oldest brand of eyewear in Italy (founded in 1878) has always been marked by its sober and refined models, destined for an adult target group . It has now opened up to young lovers of vintage , desirous of a 1970s revival in a modern key. Lozza now regains its place and stands for new "cult" frames. New because, unlikely many others, they have a history, a tradition, an innate superiority. These roots allow LOZZA to be contemporary in the future. In a world that thrives on gloss and superficiality, LOZZA conveys the feeling of reliability, something that gives appearance though also grounded on substance.
Sun Collection 2021
Tradition and fine Italian manufacturing combine with innovation and modernity: the new Lozza collection encompasses all the savoir-faire and heritage of Italy’s longest-standing eyewear brand, without neglecting the latest industry trends. The new collection sees iconic models - including the Zilo Macho and Cooper - and new shapes merge with innovative materials such as titanium. Simultaneously, distinctive stylistic elements and details retrieved from the historic Lozza archives make a comeback and take pride of place on new models. The result is an eyewear offering boasting simple lines of vintage inspiration, whilst concurrently providing elements of contemporary style.
Optical Collection 2021
A unique sense of savoir-faire, an expression of the heritage of Italy's longest-standing eyewear brand, re-interpreted through the avant-garde trends of the eyewear industry: this is how the new Lozza collection came to be.
A retro spirit, essential lines and a sophisticated look - all distinctive Lozza brand values that characterise the new FW21 proposals. A collection, an expression of Italian-made excellence, where style codes and details retrieved from the brand's historical archives return and steal the spotlight in the new models. The result is a timelessly elegant eyewear offering boasting a contemporary look.
Philosophy by Lozza
In Spring 2021, the first eyewear collection designed by Lorenzo Serafini in collaboration with the Lozza- historic brand of the De Rigo Group- will launch. Craftmanship, made-in Italy, and attention to detail are the core values uniting Philosophy and Lozza which have created a capsule of timeless beauty and contemporary glamour.
Philosophy by Lozza collection is the perfect match between seventies’ romanticism, lightness and femininity, it is composed by six models - four sunglasses styles and two prescription styles - inspired by the international jetsetters of the late ‘70s and early ‘80s, from young top models on the verge of becoming global stars, to European royal families and their palace intrigues. Oversized shapes and statement thicknesses, in line with the most current of trends, are mixed together with beautiful details such as the transparent acetates that reveal a glimpse of exceptionally elegant vintage detailing, inspired by Lozza’s iconic Zilo model.