sangiovanni, the new pop star on the Italian music scene, designs a special eyewear capsule collection for ST!NG, interpreting the playful and glamorous essence of the De Rigo Group’s house brand through his original and authentic personality.
After making his debut on the Italian music scene almost a year ago, the artist has quickly established himself as a style icon and spokesperson for the values of Generation Z and messages of inclusivity, diversity and freedom of expression.
Values that are embodied in ST!NG CURATED BY SANGIOVANNI, the special unisex collection, comprising two sunglasses styles and two prescription frames, which stand out for the colourful, joyful and anti-conformist style that unites the brand with the singer-songwriter.
The capsule collection by sangiovanni is an explosion of vibrancy and freshness, with frames characterised by both stylish and fashion-forward shapes, in addition to eccentric colours. Four frames in full ‘Playful Fashion’ style, all characterised by acetate temples personalised on the inside with the ST!NG CURATED BY SANGIOVANNI logo.
Dedicated packaging has also been designed to accompany the styles in this capsule collection: a fuchsia water bottle – the distinctive colour that represents the young and talented artist – and a glasses pouch personalised with a special dedication from sangiovanni himself: “Per guardare oltre” (To look beyond).
“ST!NG eyewear has always represented the accessory through which young people can differentiate themselves, dare to be bold and express themselves”, commented Barbara De Rigo, Chief Marketing Officer at De Rigo. “sangiovanni is the symbol of the new generations and his colourful and unconventional style best interprets the vision of our house brand. It was fun and hugely inspiring to collaborate with this young artist. The collection wholly embodies the freshness and originality of today’s youth and is intended for all those who love to play with fashion and their own personal sense of style”.
The ST!NG CURATED BY SANGIOVANNI eyewear styles will be on sale from the end of March through the De Rigo distribution network.
The singer will also star as the face of the dedicated campaign images.