The Italian artist and songwriter has designed a special eyewear collection alongside Lozza, the brand founded in 1878, which made eyewear industry history in Italy and around the world and which, today, continues to tell a story of quality and creativity through its collections.
A meeting of souls - between the Rome-born musician and the oldest Italian eyewear brand - and a creative adventure in pursuit of unique style and character. The perpetual search for refined and exclusive brand shapes, supported by the artistic vision of Tommaso Paradiso, has led to the development of a new sophisticated family of frames: four styles - two sunglasses and two prescription with additional clip-on - each available in five different colour variants.
The ‘Tommaso Paradiso x Lozza’ capsule collection is inspired by vintage aesthetics and re-defines tradition in a contemporary and innovative way, with silhouettes that embody the essence of Italian design and that express a strong personality through the details. The temples are enriched with a metal core, characterised by a sophisticated cashmere-effect embellishment combined with the iconic Lozza 5-line trim; the front pieces of all the styles feature the ‘L’-shaped detail, typical of the collection, which is both functional and decorative at the same time; the metal clip-on is personalised by an elegantly-finished profile; last but not least, all the styles sport Tommaso Paradiso’s signature on the inside of the left temple and are accompanied by a cloth for cleaning the glasses featuring a quote from the musician: “Vedo il cielo, il mare e la musica” (I see the sky, the sea and the music).
"Lozza has always had close ties with the artistic world, in all of its many forms", added Barbara De Rigo, De Rigo Chief Marketing Officer. “With this collaboration, we have chosen to re-embrace the music industry and, in particular, the value of the Italian singer-songwriter. We are delighted that an all-round artist, such as Tommaso, has identified with our house brand and wanted to contribute to the creation of this capsule collection. A small and sophisticated collection of eyewear that brings with it not only his name, but also all of the artist’s signature style”.
The ‘Tommaso Paradiso x Lozza’ capsule collection will be available from March at a selected number of opticians.
The styles, worn by Tommaso Paradiso, are also featured in dedicated campaign images, as well as on the cover of ‘Space Cowboy’, the artist's debut solo album, to be released on March 4 2022.