It all began in 1860 when Louis Ulysse Chopard, a talented young craftsman, established his workshop. His watches quickly gained a solid reputation in Eastern Europe, Russia and Scandinavia.
In 1963 the capital of fine watch making was took over by Karl Scheufele, descendant of a dynasty of watch makers and jewelers from Germany. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state of the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-endwatch and jewellery industry.
Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife have orchestrated the company's international expansion for more than 40 years and are still active in the firm. Their two children are its current co-presidents.
Running and developing a company such as Chopard could have not be done without precise and rigorous set of governing principles. Over the years, several corporate values have emerged; they form the "backbone of Chopard" and they are Independence, Quality & Excellence, Creativity, Heritage, Respect and Audacity. Today Chopard means exclusive composition of diamonds, sapphires, rubies and emerald of exceptional and unexpected cuts and sizes opening up a world of unparalleled glamour and craftsmanship, where originality, creativity and technical mastery are pushed to their ultimate limits.
Fall Winter Sun Collection 2016
Chopard’s eyewear collections celebrate the luxury of Swiss high jewellery and Italian design excellence. A meticulous attention to detail combined with cutting-edge technologies result in wonderful sunglasses in sophisticated, modern materials, featuring an elegant design and unparalleled quality.
The styles draw inspiration from and reinterpret the most iconic elements of the Swiss Maison’s jewellery and timepiece collections. The Imperial Collection - the finest expression of the Chopard woman’s femininity - is evoked in the form of a flower, a detail on the hinge, or a decorative pattern. Daring sophistication is the leitmotif of the Happy Diamonds Collection, designed for modern, dazzling women - just like the crystals that move inside a precious structure placed on the temples. The High Jewellery Collection is revived in luxurious and glamorous eyewear - veritable jewellery pieces just ready for the red carpet.
Fall Winter Optical Collection 2016
Luxury, preciousness and creativity: these are the key features of the Chopard 2016 Optical Collection whose design and decorations reproduce the refinement and uniqueness of high jewellery and the details of watches, recalling the traditional and painstaking work of the finest goldsmiths. Unique and increasingly sophisticated styles for a woman who wants to be creative and outgoing and for a man who wants to be ambitious and elegant. Materials are combined with care in an ever refined manner, embellished with details and special, hand-made, Made in Italy processing techniques.
The collection draws inspiration from many leitmotifs, reinterpreting concepts featured in the Maison’s jewellery and watch collections: Imperiale, High Jewellery, Happy Diamonds.