It all began in 1860 when Louis Ulysse Chopard, a talented young craftsman, established his workshop. His watches quickly gained a solid reputation in Eastern Europe, Russia and Scandinavia.

In 1963 the capital of fine watch making was took over by Karl Scheufele, descendant of a dynasty of watch makers and jewelers from Germany. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state of the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-endwatch and jewellery industry.

Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife have orchestrated the company's  international expansion for more than 40 years and are still active in the firm.  Their two children are its current co-presidents.

Running and developing a company such as Chopard could have not be done without precise and rigorous set of governing principles. Over the years, several corporate values have emerged; they form the "backbone of Chopard" and they are Independence, Quality & Excellence, Creativity, Heritage, Respect and Audacity. Today Chopard means exclusive composition of diamonds, sapphires, rubies and emerald of exceptional and unexpected cuts and sizes opening up a world of unparalleled glamour and craftsmanship, where originality, creativity and technical mastery are pushed to their ultimate limits.


Sun Collection 2018

The Chopard 2018 sunglass collection presents a new look. Chopard’s Ice Cube, High Jewellery and Imperiale collections, which inspire the design of the brand’s glasses, are given a new and cross-sectional quality. Whilst maintaining traditional features such as quality, tradition, sophistication and excellence, the new models reinterpret current trends in Chopard’s pure style.  


Optical Collection 2018

Luxury, skilled craftsmanship and creativity: these are the key features of the Chopard 2018 Optical Collection, whose design and decorations reproduce the refinement and uniqueness of jewellery and the details of watches, recalling the painstaking traditional workmanship of Swiss goldsmiths. Unique and increasingly sophisticated styles for today’s creative, outgoing woman, and for the elegant man who is a citizen of the world. Research in materials continues to advance, creating refined combinations of materials embellished with special details and the hand-made quality of Italian workmanship. The Chopard Optical Collection is synchronised with the sunglasses collection as never before, in two parallel worlds. The key motif inspiring the optical collection is the ICE CUBE, a cross-cutting concept expressed in a graphic, modern yet refined contemporary new interpretation by Chopard.

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