It all began in 1860 when Louis Ulysse Chopard, a talented young craftsman, established his workshop. His watches quickly gained a solid reputation in Eastern Europe, Russia and Scandinavia.

In 1963 the capital of fine watch making was took over by Karl Scheufele, descendant of a dynasty of watch makers and jewelers from Germany. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state of the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-endwatch and jewellery industry.

Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife have orchestrated the company's  international expansion for more than 40 years and are still active in the firm.  Their two children are its current co-presidents.

Running and developing a company such as Chopard could have not be done without precise and rigorous set of governing principles. Over the years, several corporate values have emerged; they form the "backbone of Chopard" and they are Independence, Quality & Excellence, Creativity, Heritage, Respect and Audacity. Today Chopard means exclusive composition of diamonds, sapphires, rubies and emerald of exceptional and unexpected cuts and sizes opening up a world of unparalleled glamour and craftsmanship, where originality, creativity and technical mastery are pushed to their ultimate limits.


Sun Collection 2019

The Chopard Eyewear Collection celebrates the luxury of Swiss high jewellery and Made-in-Italy design excellence.     Meticulous attention in the hand-crafted details, combined with cutting-edge technologies, give life to wonderful glasses, made with refined, modern materials and featuring an elegant design and unparalleled quality. The styles draw inspiration from the Swiss Maison's jewellery and timepiece collections, interpreting the most iconic elements in a new key. The ICE CUBE and HAPPY DIAMOND Collections are the expression of a modern, seductive and naturally elegant woman.  Metal glasses with precious detail inserts.   The HIGH JEWELLERY, IMPERIALE and PRECIOUS Collections come back in jewel-like, luxury and glamorous glasses - perfect for the most important occasions, such as red carpet events.

Timeless elegance for a contemporary, sporty gentleman. Two souls find the perfect balance in the Chopard eyewear collection for men. Classic inspiration and modern elements blend into refined styles that express the luxury of the Maison through hand-made constructions and combinations of different materials, such as carbon fibre combined with rubber or wood. A sportier touch characterises the wrap-around frames for men who love motors and expect maximum comfort in perfect style.


Optical Collection 2018

Luxury, skilled craftsmanship and creativity: these are the key features of the Chopard 2018 Optical Collection, whose design and decorations reproduce the refinement and uniqueness of jewellery and the details of watches, recalling the painstaking traditional workmanship of Swiss goldsmiths. Unique and increasingly sophisticated styles for today’s creative, outgoing woman, and for the elegant man who is a citizen of the world. Research in materials continues to advance, creating refined combinations of materials embellished with special details and the hand-made quality of Italian workmanship. The Chopard Optical Collection is synchronised with the sunglasses collection as never before, in two parallel worlds. The key motif inspiring the optical collection is the ICE CUBE, a cross-cutting concept expressed in a graphic, modern yet refined contemporary new interpretation by Chopard.

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