Created in 1985, Sting is the latest brand by De Rigo Group, one of the world's leading manufactures and distributors of glasses, with headquarters in Longarone.
The brand was designed for a young target, from 15 to 25 years of age,whose fashion trends represent the main reference for creating the collections: "aggressive", sporty, glamorous and yet other kinds of models have followed one another during almost 30 years of uninterrupted production, rewriting the way of living and wearing both eyeglasses and sunglasses.
Sun Collection 2016
The Sting 2016 Eyewear Sun collection tells the story of a Winter Wonderland, with its contrasts, its soft-coloured lights, its tales of adventure and romance. The classic shapes of eyewear are reviewed in a hyper-contemporary way through contrasting textures, tone-sur-tone, and transparencies, thus becoming perfect to be worn, in complete juxtaposition, even in winter afternoons.
Sting Eyewear brings us into the rarefied atmosphere of a Hollywood that is gone, but certainly not forgotten. References to colours and textures speak of the charm of Mulholland Drive and Santa Monica, of the old cinemas of South Broadway and of the legendary Beverly Hills Hotels. Glitter, saturated colours and full animal prints overlap in a game of pop reminiscences that brings us back to the great divas of the past, and give life to a series of feminine yet fresh models, played down thanks to modern and sassy details.
Optical Collection 2016
Sting Eyewear turns to the magic of the Nineties, the melting pot decade in which the cultural industry reigned supreme: the showbiz and the art world gave life to very diverse trends which thus turned fashion into a great mixer of styles. This melting pot of trends means that now, decades later, we look at those years as a "pastiche" of irony and irreverence, freshness and references to the past. The ST!NG optical collection looks at the Nineties through the coloured kaleidoscope of American pop, with its many objects and accessories, models and rock stars who would later become timeless icons. Bright and vivid colours are superimposed on classic frames through iconic reinterpretations that create fresh and irreverent styles to be worn every day, for a carefree and contemporary look.