Created in 1985, Sting is the latest brand by De Rigo Group, one of the world's leading manufactures and distributors of glasses, with headquarters in Longarone.
The brand was designed for a young target, from 15 to 25 years of age,whose fashion trends represent the main reference for creating the collections: "aggressive", sporty, glamorous and yet other kinds of models have followed one another during almost 30 years of uninterrupted production, rewriting the way of living and wearing both eyeglasses and sunglasses.
Sun Collection 2017
The 2017 Sting Sun Collection reveals a fresh, bold style. The pieces fully reflect the identity of De Rigo's "young" house brand, endowing the eyewear with Sting's trademark trendiness, quality and comfort. Colour features strongly in the collection. Bright, vibrant tints are paired with soft, shaded hues in the layered acetates, exclusive graphics and meticulous details of the frames, such as the all-over ST!NG logo in the colours of the rainbow. Modern shapes and glamorous details reflect the latest trends. The vintage style is reinterpreted in a contemporary key, with the use of coloured acetates or ultra-flat mirrored lenses to brighten up retro frames.
A bracing collection with a free style, for true free spirits!
Optical Collection 2017
Think of a world where patterns and vitamin colors are everywhere: on city walls, on Paninari and Glamster’s clothes, on vinyl covers. You’re in the Eighties, when experimentation literally exploded, both in terms of fashion and style. That lively and cheerful atmosphere now lives again in the ST!NG Eyewear SS17 Collection, creating an ideal link between the heritage of the brand, its most iconic models of those very years, and a constant attention to new trends. Wearing ST!NG means celebrating the past, while tinging the nostalgia with irony and excitement about the future.