Longarone, 26 May 2020 - Restarting safely and creating a new normality are, if possible, an even greater challenge than the one we have left behind; a condition that requires us to see the world through new eyes and that we can only hope to achieve together, working as a team.
De Rigo is well aware of this fact, which is why it has decided to give a concrete sign of its commitment to the economic recovery by developing two initiatives carried out in collaboration with the local authorities of the Veneto region, one of the areas hit hardest by the pandemic.
The Group’s thoughts were instantly with the region’s healthcare system, so severely tested by the emergency, and translated into a 100,000 Euro donation made to the ULSS n.1 Dolomiti local health and social care facility in Belluno through an agreement with BMR Genomics, a spin-off of the University of Padua specialised in DNA analysis and directed by Prof. Giorgio Valle.
With De Rigo’s contribution, BMR Genomics will analyse the nasopharyngeal swabs of 2,500 hospital healthcare workers. Moreover, in collaboration with ULSS n.1 Dolomiti, the spin-off will study around one hundred viral genomes from Belluno and compare them against those from other areas in order to evaluate the evolution of the spread of the COVID-19 virus in the territory and assess any differences with other known coronavirus strains.
De Rigo has also developed a region-wide project, intended as a symbolic gesture of gratitude towards Veneto’s healthcare workers, who in recent months have been on the front line working to protect the entire community. They, more than anyone else, after seeing so much pain, deserve to be able to “see the world through new eyes”.
Developed in collaboration with the local health authorities, the initiative aims to reward 10,000 of Veneto’s medical and paramedical workers engaged in the fight against COVID-19 with the gift of a pair of De Rigo sunglasses or prescription frames.
The Group wishes to thank its eyewear partners in the Veneto region for joining the initiative and making the project possible..
“This initiative sets out, not only to offer our collective thanks and encouragement to such deserving people, but also to encourage the safe return to everyday life in towns and shops. We hope to help restore human and physical contact, in view of a gradual return to normality in our personal and working lives,” says Barbara De Rigo, Marketing Director of the De Rigo House Brands.
The initiative is scheduled to run from June 1st to July 3rd, to coincide with the progressive easing of the emergency measures and the first return to normality for those ceaselessly engaged in the hospital wards for the last few months.
Doctors and nurses can register on the dedicated website and make an appointment at their nearest participating store to choose and pick up their free De Rigo glasses.