A dream comes true. The special capsule collection of eyewear created by Giulia De Lellis for Blumarine is finally ready to be worn by all the influencer’s fans and those of the prestigious brand of the “Queen of the Roses”, aka Anna Molinari.
Indeed, following the official presentation staged during the last edition of Mido – the international exhibition dedicated to eyewear – the long-awaited Blumarine Eyewear by GDL collection is now available in the leading opticians’ stores in Italy and in the Blumarine boutiques, whereas it is already sold out on the website www.blumarine.com.
The official début was celebrated last night, 4 April, with an exclusive party in the prestigious Blumarine boutique in Via Della Spiga, in the heart of the Milan Fashion District.
Ice-cream cones, popcorn and personalised pink drinks were offered to all the guests, who had the opportunity to discover the collection first-hand, take some photos and receive a special reminder - a Polaroid snapshot autographed by Giulia De Lellis with the image of the campaign shot in Marrakesh. A DJ set by beautiful DJ and model Aqua livened up the evening.
The special-edition Blumarine Eyewear by GDL collection features two styles boasting abundant personality, designed by Giulia herself. The two styles, a low cat-eye model and an oversized butterfly model, are each available in 7 colours, for a total of 14 different frames.
The capsule collection is characterised by an elegant animal-print clutch, a style loved by both Giulia and the fashion house alike.
Retail price: 149 euro (except the animal print version, on sale at 169 euro).
Quote: Blumarine Eyewear by GDL
“Working with Blumarine to create my own eyewear capsule collection is a dream come true”, revealed Giulia De Lellis. “I have always followed and admired Anna Molinari; I love her creations, in tune with my romantic and bubbly spirit. As far as I’m concerned, Blumarine is a world-renowned brand, synonymous with femininity, sophistication and fine Italian manufacturing. Creating this eyewear collection has been an exciting challenge, free from all and any creative restraints”.