30 October 2014
International fashion and lifestyle brand, Police, announce the continuation of Neymar Jr as the face of the brand for the year 2015.
For the second consecutive year, the iconic Brazilian footballer and Latin style maverick will appear in six styled shots, modelling the 2015 sun collection. Pre and post the World Cup 2014, he quickly established himself as one of the most recognisable faces in the world. His talent and skill on the football pitch, coupled with his humble and humorous attitude off it, make him a figure of respect to both young and old in all continents.
"For me, it was a pleasure to do this campaign again. I really liked the style of the shoot and thought the motorcycle and clothes combined well with the new sunglasses" said Neymar Jr about the new campaign.
The campaign team is completed by UK photographer Rankin, now one of the most in demand talents in the visual creative world. A giant in UK and International publishing, Rankin is famous for his intimate and direct portraits of some of the most famous faces on the planet. Supporting the campaign is also Mexican model Daniela de Jesus, herself one of the most popular female models today.
For Spring-Summer 2015, the Police collection embraces an urban attitude, drawing inspiration from the brand's more distinctive elements to present silhouettes with strong personality and trend-led styling. The frame shapes represent a unity of past and present, emphasised by multi-coloured acetates, transparencies and fashion tones on classic silhouettes. Forward thinking frames are paired with classic, trusted lens tones.
The global campaign is set to launch across multi-channel platforms including print, outdoor media and social platforms. The young star follows in the giant like footsteps of past Police ambassadors that include Bruce Willis, George Clooney, David Beckham and Antonio Banderas.
Born in 1983, the Italian brand emerged at an important period that saw sunglasses transform from a simple accessory to a fashion statement. During the 1990s Police became a true phenomenon with their blue mirrored lenses: a planetary and trailblazing success that has been a trademark for the brand ever since. Over the years, Police has created in time a wide-ranging lifestyle concept, which now includes perfumes, watches, jewellery, and small leather goods.