June 2009 - DE RIGO VISION, world leader in the high-end eyewear sector, and GIVENCHY, the historical French maison de couture and ready-to-wear label, have announced the early renewal of the worldwide license for the design, production and distribution of GIVENCHY sunglasses and prescription frames.
The renewal of the partnership, to last until 2015, is the result of a ten-year, highly successful relationship between the two companies. This consolidates the De Rigo Group's position as world leader in eyewear for the luxury sector.
Michele Aracri, Managing Director of De Rigo Vision S.p.A, declared: "We are very proud to be able to continue our collaboration over the long term with such a prestigious brand, which is synonymous to refinement and elegance, but also high stylistic research. We are ready to produce new eyewear projects under the creative guidance of Riccardo Tisci at the highest aesthetic and qualitative level, thanks to unique design, ever more refined materials and exclusive production techniques."
Fabrizio Malverdi, President of Givenchy, commented: "The contract renewal of an already successful collaboration between Givenchy and De Rigo will focus on the strategy for a highly designed and qualitative product."
The distribution strategy for GIVENCHY Eyewear, often accompanied by limited edition series, is highly selective. The collection is carried in Givenchy's worldwide flagship stores and available at the most prestigious opticians. Although Europe is confirmed as the principal, historic market, Givenchy Eyewear is distributed with ever growing success throughout the world, particularly in Asia, Eastern Europe and the Middle East.