The oldest brand of eyewear in Italy (founded in 1878) has always been marked by its sober and refined models, destined for an adult target group . It has now opened up to young lovers of vintage , desirous of a 1970s revival in a modern key. Lozza now regains its place and stands for new "cult" frames. New because, unlikely many others, they have a history, a tradition, an innate superiority. These roots allow LOZZA to be contemporary in the future. In a world that thrives on gloss and superficiality, LOZZA conveys the feeling of reliability, something that gives appearance though also grounded on substance.
Sun Collection 2019
The Lozza SUN19 collection offers yet further confirmation of the stylishly vintage soul underpinning Italy's oldest eyewear brand. Strongly inspired by the ’70s and ’80s, the new collection includes the brand’s evergreens - such as the Zilo style - revisited in a modern key, with new shapes and new material combinations that make these glasses lightweight yet highly resistant.
The result is a range of highly sophisticated “cult” glasses featuring an innovative design.
Optical Collection 2018
With its Optical 2018 Collection, Lozza confirms the brand’s characteristic bold personality: the classic shapes of the styles feature stylish, contemporary details, such as the use of titanium in the styles and the temple tips finished with the iconic 5-line trim. Each style in the collection is inspired by an Italian city, so evoking the fine Italian origins and style of the brand.