The oldest brand of eyewear in Italy (founded in 1878) has always been marked by its sober and refined models, destined for an adult target group . It has now opened up to young lovers of vintage , desirous of a 1970s revival in a modern key. Lozza now regains its place and stands for new "cult" frames. New because, unlikely many others, they have a history, a tradition, an innate superiority. These roots allow LOZZA to be contemporary in the future. In a world that thrives on gloss and superficiality, LOZZA conveys the feeling of reliability, something that gives appearance though also grounded on substance.
Sun Collection 2016
Lozza provides us with yet another example of its ability to reinvent itself and present its heritage in ever new and original ways.For its 2016 Sunglass Collection, the most famous Italian eyewear brand has drawn inspiration from its roots and reinterpreted its codes and styles. Exquisite materials and painstaking attention to detail reveal the care and passion that have been the hallmarks of this contemporary classic brand since 1878.
Shapes, colours and inspirations
The leitmotif of the entire 2016 Sunglass Collection is a brand new decoration featuring five horizontal lines. On newer models, the brand's logo is symbolically replaced by this simple yet refined linear design forming an iconic element that adorns temples and front pieces in quintessential Lozza style. The entire 2016 Sunglass Collection is a tribute to art and culture. Great Italian authors of the past, such as Trilussa, Saba and Silone, come to life in the models making up the four families of the collection, aptly named Poetry, Short Story, Ode and Essay. Italian style and timeless elegance are ensured by the expert craftsmanship of materials and shapes.A wide choice of lenses - gradient, fully tinted or mirror-coated, in dark or light shades - is coupled with elegantly minimal tortoise shell or solid colour frames with glossy, shaded or matt effects. As ever, great attention has been paid to the use of top quality acetate and to featuring the brand's Pure Black and Pure Crystal colour versions, for added sheen.
Optical Collection 2016
The new Lozza collection features the refined and aristocratic shapes that have made Lozza a unique and unequalled brand for vintage lovers ever since 1878. The vintage feel is reinterpreted this season with new references to the dandy style and to Art Deco. The frieze consisting of five horizontal lines that recall the brand's five letters represents an iconic code in the brand's new styles: a metal detail that is shared by the styles from the different families.