The oldest brand of eyewear in Italy (founded in 1878) has always been marked by its sober and refined models, destined for an adult target group . It has now opened up to young lovers of vintage , desirous of a 1970s revival in a modern key. Lozza now regains its place and stands for new "cult" frames. New because, unlikely many others, they have a history, a tradition, an innate superiority. These roots allow LOZZA to be contemporary in the future. In a world that thrives on gloss and superficiality, LOZZA conveys the feeling of reliability, something that gives appearance though also grounded on substance.
Sun Collection 2017
With the 2017 Sun Collection, Lozza tells us the story of the oldest eyewear brand in Italy, remaining a point of reference for all those who seek to be ferried from the past into the future. With this collection, the De Rigo house brand rediscovers the origins of its personality, rooted in aristocratic and refined shapes, undisputed quality, timeless taste and absolute attention to detail. The collection is characterised by warm, natural colours, customised acetates and expert combinations of materials, with each style donning the brand's new iconic frieze consisting of five horizontal lines.
Optical Collection 2017
In the new collection, Lozza re-discovers the strong personality that has made the brand both unique and inimitable since 1878; a point of reference for lovers of vintage and of all that takes its cue from the past to be projected into the future. Lozza’s iconic styles (Macho, Zilo and Cooper) once again feature in the 2017 optical collection, although re-visited in terms of colours and sizes. The five-stripe trim, the signature style of all the new models, is symbolic of the Lozza brand and the five-star product quality that it has come to represent.
The new Lozza collection therefore re-discovers its innate personality, based on refined and aristocratic shapes that reflect the charm of someone who has a story to tell. A story that begins in Italy: the style of the products, the names of the models, the campaign images and Lozza’s distinctive hallmarks are all intrinsically Italian.