The oldest brand of eyewear in Italy (founded in 1878) has always been marked by its sober and refined models, destined for an adult target group . It has now opened up to young lovers of vintage , desirous of a 1970s revival in a modern key. Lozza now regains its place and stands for new "cult" frames. New because, unlikely many others, they have a history, a tradition, an innate superiority. These roots allow LOZZA to be contemporary in the future. In a world that thrives on gloss and superficiality, LOZZA conveys the feeling of reliability, something that gives appearance though also grounded on substance.
Sun Collection 2017
With the 2017 Sun Collection, Lozza tells us the story of the oldest eyewear brand in Italy, remaining a point of reference for all those who seek to be ferried from the past into the future. With this collection, the De Rigo house brand rediscovers the origins of its personality, rooted in aristocratic and refined shapes, undisputed quality, timeless taste and absolute attention to detail. The collection is characterised by warm, natural colours, customised acetates and expert combinations of materials, with each style donning the brand's new iconic frieze consisting of five horizontal lines.
Optical Collection 2016
The new Lozza collection features the refined and aristocratic shapes that have made Lozza a unique and unequalled brand for vintage lovers ever since 1878. The vintage feel is reinterpreted this season with new references to the dandy style and to Art Deco. The frieze consisting of five horizontal lines that recall the brand's five letters represents an iconic code in the brand's new styles: a metal detail that is shared by the styles from the different families.