The oldest brand of eyewear in Italy (founded in 1878) has always been marked by its sober and refined models, destined for an adult target group . It has now opened up to young lovers of vintage , desirous of a 1970s revival in a modern key. Lozza now regains its place and stands for new "cult" frames. New because, unlikely many others, they have a history, a tradition, an innate superiority. These roots allow LOZZA to be contemporary in the future. In a world that thrives on gloss and superficiality, LOZZA conveys the feeling of reliability, something that gives appearance though also grounded on substance.
Sun Collection 2018
The new collection by the oldest brand of Italian eyewear is designed for those seeking fine, unquestionable quality, timeless elegance and excellent attention to detail. It appeals to many different age groups. The Lozza styles in the 2018 Sun Collection sport shapes with a classic feel but which look to the future, in line with today’s fashion trends. Indeed, they are characterised by simple, minimal designs, featuring the brand’s iconic 5-line trim, and by the use of fine materials such as titanium and excellent quality vision lenses such as those in tempered glass.
Optical Collection 2017
In the new collection, Lozza re-discovers the strong personality that has made the brand both unique and inimitable since 1878; a point of reference for lovers of vintage and of all that takes its cue from the past to be projected into the future. Lozza’s iconic styles (Macho, Zilo and Cooper) once again feature in the 2017 optical collection, although re-visited in terms of colours and sizes. The five-stripe trim, the signature style of all the new models, is symbolic of the Lozza brand and the five-star product quality that it has come to represent.
The new Lozza collection therefore re-discovers its innate personality, based on refined and aristocratic shapes that reflect the charm of someone who has a story to tell. A story that begins in Italy: the style of the products, the names of the models, the campaign images and Lozza’s distinctive hallmarks are all intrinsically Italian.