Escada stands for modern elegance, cool glamour, and sensual femininity. It offers everything from must-have everday items for business and leisure to red carpet occasions for women with a distinct sense of luxurious quality and excellent fit. The Escada woman loves glamour, but interpreted in a fresh, modern way.
Exclusive, enchanting colour palettes highlight seasonal trends and prints in every Escada collection. The Escada Eyewear is dynamic in its styling and embodies the alluring femininity of Escada's redefined fashion direction for women wishing to express their uniqueness.
The Escada Group is a globally operating group of companies in the luxury segment and ranks among the worldwide market leaders for ready-to-wear women's fashion in the high-end segment. With 1,100 points of sale, Escada is present in over 80 countries worldwide. The roots of the company go back to 1976 when Margaretha and Wolfgang Ley founded their first fashion house, which later became Escada AG. In November 2009, the worldwide business of former Escada AG was acquired by Escada Luxembourg S.à r.l., a company indirectly owned by a trust of the Mittal family.
Today, ESCADA Luxembourg S.à r.l. is the parent company of the ESCADA Group consisting of 18 international subsidiaries.
Sun Collection 2016
The upcoming Escada sunglass collection is characterized by fashionable shapes, special effects and a sophisticated mixture of materials. The 2016 spring/summer collection flaunts classic, extravagant and fanciful shapes, both in simple and more sophisticated styles, in metal and acetate, in oversized and cat-eye shapes, reflecting the typical style of the Escada woman. Each model embodies a sense of urban glamour, refined elegance and femininity.
The glasses draw their inspiration from all those women who flaunt a naturally chic, head-turning look, embodying an expertly refined spontaneity and sophistication.
Besides classic black, beige and grey, the collection ranges from natural shades such as delicate blues and browns to cooler hues and an extensive array of reds and oranges.
Optical Collection 2016
Luxurious fabrics, precious lines and iconic colours: these are the keywords to describing the Escada 2016 Optical Collection, which elegantly reinterprets the design of the brand’s fashion and style accessories. Design and colour research characterize glamorous frames, whether oval, cat-eyed or squared, drawing inspiration from Escada’s collection patterns and silk prints. The original combination of acetate and metal offer the frames an added touch of femininity. The trendy simplicity of antiqued metal stands out on sophisticated phantos frames and feminine shapes, enhanced by a refined colour palette consisting of shades of grey, brown and blue set against contrasting hues.
The distinctive details of the Escada accessories are echoed on the frames, a case in point being the Escada “double E” logo, used as a decoration as well as a functional hinge. Beautiful acetates reproduce the sheen of the fashion house’s fabrics, while a special 3D printing technique used on the metal temples reproduces a pattern inspired by Escada’s iconic leather products.
As from this season, the Escada Eyewear Collection dons a new distinguishing feature, with each model being marked by a metallic “double E” logo on the exterior side of the temple tips.