Escada stands for modern elegance, cool glamour, and sensual femininity. It offers everything from must-have everday items for business and leisure to red carpet occasions for women with a distinct sense of luxurious quality and excellent fit. The Escada woman loves glamour, but interpreted in a fresh, modern way.
Exclusive, enchanting colour palettes highlight seasonal trends and prints in every Escada collection. The Escada Eyewear is dynamic in its styling and embodies the alluring femininity of Escada's redefined fashion direction for women wishing to express their uniqueness.
The Escada Group is a globally operating group of companies in the luxury segment and ranks among the worldwide market leaders for ready-to-wear women's fashion in the high-end segment. With 1,100 points of sale, Escada is present in over 80 countries worldwide. The roots of the company go back to 1976 when Margaretha and Wolfgang Ley founded their first fashion house, which later became Escada AG. In November 2009, the worldwide business of former Escada AG was acquired by Escada Luxembourg S.à r.l., a company indirectly owned by a trust of the Mittal family.
Today, ESCADA Luxembourg S.à r.l. is the parent company of the ESCADA Group consisting of 18 international subsidiaries.
Sun Collection 2017
The new Escada Sunglass Collection reflects the beauty of an Escada woman in all her elegance and glamour. Round and cat-eye sunglasses convey a retro-luxury look, enhanced by light metal frames and bright transparent acetates. Minimalist, linear front pieces are countered by rich detailing on the temples, such as manually applied leather inserts, chains reproduced on acetate, or animal prints engraved on metal.
The iconic Escada logo takes on various shapes depending on the style of the frame, with a metal or rhinestone-studded ‘E’ characterizing the more feminine models, and the logo in full lettering adorning the temples of more minimalist, modern shapes.
The color palette includes a variety of hues, ranging from neutral shades to sober black and tortoise shell, and going forward with refined summery tones such as yellow, orange and lilac.
Optical Collection 2017
The ESCADA 2017 Optical Collection reinterprets the brand’s values: luxurious quality, unapologetic femininity, bold use of colour and refined elegance are the trademarks of next season’s frames. The collection includes versatile styles that make women feel great every day, Monday to Sunday, morning till evening, for every occasion. Women feel strong and confident when wearing the ESCADA eyewear collection — with a predominance of acetate on metal and a combined frame. Vintage inspired frames in bold colours take us back to the nineties, with a twist of luxury. Special manufacturing processes reproduce the sensorial texture of ESCADA fabric and accessories on the temples. The rich embroidery and chic patterns of the clothing collection embellish the most glamorous, fresh and modern frames. The exclusive colour palette highlights ESCADA’s seasonal prints, and includes transparent blue and tortoise shell, transparent lilac and mother of pearl hues, cool greens and effects inspired by stone.