Escada stands for modern elegance, cool glamour, and sensual femininity. It offers everything from must-have everday items for business and leisure to red carpet occasions for women with a distinct sense of luxurious quality and excellent fit. The Escada woman loves glamour, but interpreted in a fresh, modern way.
Exclusive, enchanting colour palettes highlight seasonal trends and prints in every Escada collection. The Escada Eyewear is dynamic in its styling and embodies the alluring femininity of Escada's redefined fashion direction for women wishing to express their uniqueness.
The Escada Group is a globally operating group of companies in the luxury segment and ranks among the worldwide market leaders for ready-to-wear women's fashion in the high-end segment. With 1,100 points of sale, Escada is present in over 80 countries worldwide. The roots of the company go back to 1976 when Margaretha and Wolfgang Ley founded their first fashion house, which later became Escada AG. In November 2009, the worldwide business of former Escada AG was acquired by Escada Luxembourg S.à r.l., a company indirectly owned by a trust of the Mittal family.
Today, ESCADA Luxembourg S.à r.l. is the parent company of the ESCADA Group consisting of 18 international subsidiaries.
Fall Winter Sun Collection 2016
The new Escada Sunglass Collection reflects the beauty of an Escada woman in all her elegance and glamour. Round and cat-eye sunglasses convey a retro-luxury look, enhanced by light metal frames and bright transparent acetates. Minimalist, linear front pieces are countered by rich detailing on the temples, such as manually applied leather inserts, chains reproduced on acetate, or animal prints engraved on metal.
The iconic Escada logo takes on various shapes depending on the style of the frame, with a metal or rhinestone-studded ‘E’ characterizing the more feminine models, and the logo in full lettering adorning the temples of more minimalist, modern shapes.
The color palette includes a variety of hues, ranging from neutral shades to sober black and tortoise shell, and going forward with refined summery tones such as yellow, orange and lilac.
Fall Winter Optical Collection 2016
Luxurious fabrics, precious lines and iconic colours: these are the keywords to describing the Escada Optical Collection, which elegantly reinterprets the design of the brand’s fashion and style accessories. Design and colour research characterize glamorous frames, whether oval, cat-eyed or squared, drawing inspiration from Escada’s collection patterns and silk prints. The original combination of acetate and metal offer the frames an added touch of femininity. The trendy simplicity of antiqued metal stands out on sophisticated phantos frames and feminine shapes, enhanced by a refined colour palette consisting of shades of grey, brown and blue set against contrasting hues.
The distinctive details of the Escada accessories are echoed on the frames, a case in point being the Escada “double E” logo, used as a decoration as well as a functional hinge. Beautiful acetates reproduce the sheen of the fashion house’s fabrics, while a special 3D printing technique used on the metal temples reproduces a pattern inspired by Escada’s iconic leather products.
As from this season, the Escada Eyewear Collection dons a new distinguishing feature, with each model being marked by a metallic “double E” logo on the exterior side of the temple tips.