Longarone, 2 August 2021 – De Rigo, one of the world’s leaders in the eyewear industry, announces a licensing agreement for the design, production and distribution of Aramis-branded optical frames and sunglasses in Brazil.
Founded in 1995 by French businessman Henri Stad, Aramis is a leading Brazilian menswear lifestyle brand characterised by style, comfort and technology. The garments enhance the personality of the wearer thanks to a perfect balance of fashion and functionality, obtained with innovative and sustainable production techniques.
The Aramis Eyewear collection will be available in Brazil in October of this year, by way of the De Rigo distribution network, as well as in single-brand Aramis stores. There will be an exclusive preview in September on occasion of the Ajorsul trade fair in Gramado - RS.
“The licensing agreement with Aramis represents a big step for us in terms of our growth and development projects in South America. This agreement reflects our business model, which combines the presence of global markets with a more local vision. We are convinced that Aramis - with its reputation and solid presence throughout Brazil - will fit perfectly into our portfolio, significantly boosting our competitiveness here at De Rigo”, commented Michele Aracri, Managing Director of De Rigo Vision.
“The brand is evolving to become a lifestyle brand for the contemporary man, and we believe that the eyewear line comes at a very favourable moment in the evolution of our positioning. We are very happy to have De Rigo as our official partner for the category”, says Richard Stad, President of the Aramis brand.
About De Rigo
De Rigo is a world leader in the design, production and distribution of premium-quality prescription eyewear frames and sunglasses. The Group is one of the leading players in the eyewear industry thanks to retail chains General Optica (Spain), Mais Optica (Portugal), Opmar Optik (Turkey) and affiliate Boots Opticians (UK). Thanks to the extensive wholesale network managed by De Rigo Vision S.p.A., the Group's products are distributed in approximately 80 countries, mainly in Europe, Asia and the Americas, through 17 companies and over 100 independent distributors. The Group now serves all of the world’s most important markets with its brands, Lozza, Police, Sting and Yalea, and licences Aramis, Blumarine, Carolina Herrera, Chopard, Diff Eyewear, Escada, Fila, Furla, Gap, John Varvatos, Jones New York, Lucky Brand, Mulberry, Nina Ricci, Philipp Plein, Tous, Trussardi, TUMI, Victor Hugo, Zadig&Voltaire. www.derigo.com
The limited menswear chain Aramis was created in 1995 by Frenchman Henri Stad as a traditional men lifestyle brand. His style was very different from the character Aramis, from the classic The Three Musketeers, which inspired the name of the brand. In the last seven years, however, under the command of the heir Richard, Aramis passed through a store change to get closer to a younger consumer. “Our brand evolved because our consumer evolved,” says Richard.
Aramis is currently the second largest menswear brand in Brazil. This year, the brand will have 97 stores, more than double since the entrepreneur took charge of the business. The forecast is to open ten points of sale in cities in the interior of São Paulo and Belo Horizonte, as well as cities such as Maringá (PR), Caruaru (PE), Belém (PA), Itabuna (BA) and Dourados (MS). www.aramis.com.b