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RODENSTOCK ENTRUSTS THE JAPANESE DISTRIBUTION OF ITS EYEWEAR COLLECTIONS TO DE RIGO

RODENSTOCK ENTRUSTS THE JAPANESE DISTRIBUTION OF ITS EYEWEAR COLLECTIONS TO DE RIGO

Munich, 9 December 2020 – Rodenstock, the leading German manufacturer of ophthalmic lenses and spectacle frames, has entrusted the distribution of its eyewear collections in the Japanese market to De Rigo - one of the world’s leading names in the eyewear industry. The agreement will come into force on 1 February 2021 and distribution will take place by way of De Rigo Japan.

We are delighted to have found a reliable and experienced partner in Japan to be able to market our portfolio of premium-quality frames, guaranteeing an outstanding level of customer service”, commented Anders Hedegaard, CEO of the Rodenstock Group.

“We are pleased to have signed off on this agreement with Rodenstock, a partner with whom we share a number of values, including manufacturing excellence and a design-centered approach. Japan represents a key market for luxury products and it is crucial that we are able to enrich our portfolio with a relevant brand for the local consumer”, concluded Michele Aracri, CEO of De Rigo Vision.

Rodenstock’s commercial partners have been officially informed and will be able to count on a smooth distributive transition. 

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