Longarone, 24 July 2019 – A new De Rigo Vision breast cancer prevention project gets underway this week for women working in the company.

The project is part of a programme to help improve the personal life of De Rigo employees, who can access prevention services on the company’s premises and during working hours, without having to give up any of their precious free time.

Implemented in partnership with “Amiche per la pelle”, a non-profit association, the initiative gets underway in the month of July with a Pink Camper for breast cancer screening right on the premises De Rigo Vision. It will be offered in an initial phase to women aged 40-50 years. This age group is not as yet included in the free national prevention programme but according to the association data is one in which breast cancer is particularly prevalent. This is a delicate life phase in which women have to address work and family commitments that are still very pressing and devote more time to others rather than themselves.

Developed in partnership with union organisations and RSU (the amalgamated union), the initiative has been financed by Regione Veneto  to support welfare and work-life balance projects. It is part of "smart working", an area in which De Rigo will actively work in addition to 3 others including digitalisation, digital literacy courses and consulting services for helping retirees adapt to retirement, all offered right in the workplace during working hours.

Barbara De Rigo, Director of Marketing House Brands and De Rigo Vision Corporate Communication commented, “Our company is one is which females prevail: women account for more than 65% of the workforce and more than 80% in certain divisions. As a family and a company and from a personal point of view we want to offer our employees the chance to undertake a free screening at the company and during working hours so that they do not put off such an important visit for the prevention and treatment of breast cancer”.

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