The tool – a software created by FittingBox - enables the user to see all the styles in the Police eyewear collections directly on their own face, so allowing them to pick the eyewear that best suits their facial features even before going to the shop to make their purchase.
By simply uploading a photo, or turning on the webcam, in just a few clicks they can “fall in love at first sight” with all the new Police products.
The new tool can be used on both pcs and mobile devices, and is designed to make the browsing experience on the website even more engaging and interactive. Virtual try on will offer users an entertaining experience and guide them in their customer journey, encouraging them to visit their nearest optical shop to try on the real thing.
In this way, the Police website becomes an innovative experiential platform which not only provides the user with information on the wide range of Police products - fragrances, watches, jewellery and small leather goods – but also offers them a real lifestyle experience.