For the arrival in Italy of "AmaLuna", the new show by Cirque du Soleil, which will be running in Rome from 29 April to 11 June, the brand has created 200 customised caskets containing an exclusive and numbered pair of its iconic sunglasses, Zilo.
Two symbols of excellence, the Lozza brand and Cirque du Soleil, join forces for a good cause: the purchase of this limited edition will help fund One Drop, the non-profit organisation created by the founder of Cirque du Soleil, Guy Laliberté. The mission is to fight poverty by ensuring access to drinking water to vulnerable communities.
Lozza, the brand that has made history in Italian eyewear, has always stood out for its style and social commitment.
“Since its foundation, Lozza has always had a talent close to its heart: that of creativity” - said Barbara De Rigo, Marketing Director House Brands De Rigo Vision. “For our brand, we have always chosen important artistic partnerships since it is precisely in art and creativity that we feel truly accomplished. Our scouting for projects related to the Lozza world has led us over the years to establish important partnerships with singers like Marco Mengoni and Mika, partnerships in the film industry and, lastly, this beautiful project with Cirque du Soleil”.
As from 4 May and for the following 4 weeks, Lozza's limited edition, consisting of 100 men's models and 100 women's models, will be on sale on the website Charitystars. All the proceeds will be devolved to One Drop.