A unique and shared know-how
The collaboration between the De Rigo family and the Scheufele family is an example of how two international companies can share the same fundamental values: a constant quest for perfection and excellence. A collaboration based on a passion for elegance and innovation, using unique craftsmanship in order to create stunning products.
De Rigo Group Chairman Ennio De Rigo declared, “We are very proud of the human and professional relationship that has tied us to the Scheufele family and the Chopard brand for over ten years. The early renewal of our partnership strengthens a collaboration that will allow us to seize new growth opportunities for this exclusive and prestigious brand”.
Caroline Scheufele, Co-President and Artistic Director of Chopard added: « We are thrilled to pursue this successful partnership with the De Rigo family. Chopard’s spirit and essence is captured and represented in all the eyewear and sunglasses the expert hands of De Rigo’s finest craftsmen have created. We are proud to present this splendid and refined new collection worldwide in our Chopard Boutique”.
Inside the Longarone company we find authentic eyewear’s jewellers; craftsmen who, with their artistry, create the sunglasses following a typical production process used in the worlds of jewellery and timepieces. Their day-to-day activities take place in a dedicated production island, where each person assembles a pair of Chopard glasses, from the beginning to the end.
The similarities between eyewear and jewels are profound and refined. Each Chopard glass undergo several quality controls in order to ensure perfection, the prescription glasses are 23 kt gold plated and crystals are strictly applied by hand.
Two unique editions for special anniversaries
Every year, the passion and search for perfection gives rise to special editions celebrating two prestigious events of which Chopard is a historic official partner: the Cannes Film Festival and the legendary Mille Miglia car race.
The Chopard Eyewear collections are available at the best optical stores in the world and at Chopard boutiques.