Key elements of FREEDOM:
"Our trade partners are seeking to improve their profitability by increasing sell-out and reducing stocks and the risk of obsolescence. The industry needs to rationalise its offerings, improving services and increasing the efficiency of the supply chain," said Francesco Morelli, FREEDOM International Project Director. "It is based on these requirements that De Rigo devised FREEDOM, a new project that aims to improve our customers' assortment quality and store performance."
FREEDOM does not merely concentrate on commercial aspects, but also touches on other areas of business such as Logistics and Marketing. Indeed, De Rigo has set up a specific business unit to coordinate the logistics operations related to the project, to analyse and control sell-out, and to ensure observance of delivery times. The Marketing department's involvement consists in laying down brand guidelines, identifying 'new' styles and devising dedicated projects.
Currently, the project involves the house brands Police and Sting and a selection of licensed brands. The project is expected to be extended to include other Group brands.
The project has been operational since the start of 2016 in Italy, Spain, Germany, Singapore and Malaysia. In 2017, De Rigo expects to extend the service to France, England and a number of Far Eastern countries.