The Opti München edition that has just ended confirmed the importance of this event for the German market and its growth compared to its previous editions, attracting 22,700 participants (+10% compared to 2010) from 69 countries.
De Rigo Vision successfully attended the trade show and presented the collections from Police, Sting, Lozza, Furla, Chopard, Givenchy, Escada and Zegna. The Group's customers showed great interest both in its house brands Police, Sting and Lozza and in its licensed brands, especially the German Escada.
A separate booth was created for the house brand Police, featuring an impressive "street & rock concept", in order to present all the proposals of this Lifestyle brand: from Police glasses to its collections of jewellery and watches.
The next trade show in line for De Rigo is MIDO, March 4 to 7, where the new Sun and Optical collections will be presented.