October 2009 -DE RIGO VISION, a leading company in the high-end eyewear business, and ERMENEGILDO ZEGNA, worldwide leader in the luxury menswear market, announce the renewal of the licence for the design, production and distribution of ERMENEGILDO ZEGNA EYEWEAR sunglasses and eyeglasses all over the world.
The collaboration between the two companies was successfully launched in 2005, and is a reason for mutual pride and satisfaction The renewal of their agreement confirms once again De Rigo Group's stable position as one of the international eyewear leaders in the luxury market.
"We are delighted to continue our collaboration with such an important partner", announced Michele Aracri, the Managing Director of De Rigo Vision S.p.A. "Zegna has further extended De Rigo's market presence all over the world. This renewal certainly reconfirms us as an ideal partner for the creation and distribution of design, top-quality products."
"The success of our collaboration with De Rigo, both for the quantity and quality of the business this has created, has completed the Zegna lifestyle on a worldwide level" said Ermenegildo Zegna, the CEO of the same-name Group". The brand extension strategy, pursued through accessories and through glasses in particular, has allowed us to strengthen the relationship with our clients across all markets, even in 2009, which is a particularly difficult year".
The strategy pursued for the distribution of Ermenegildo Zegna sunglasses and eyeglasses is highly selective and is addressed only to the most exclusive opticians, other than to its flagship stores spread all over the world.
The new Ermenegildo Zegna Sunglasses Collection 2010 is characterized by refined materials and cutting-edge production techniques, and will be available in stores from November.