The story of Trussardi, is a story of innovation, exploration, and of pushing boundaries, bringing a comprehensive vision of Italian style to a global market.
First established in Bergamo in 1911 as luxury gloves manufacturer, Trussardi is recognized worldwide as a lifestyle brand known for its excellence, tradition and unique style.
Always evolving, the brand portfolio has expanded with different product categories, such as sunglasses, fragrances, watches, children’s wear, bespoke menswear, and furnishing. Trussardi has been one of the first fashion brands to actively work in the food sector with Cafè Trussardi and Il Ristorante Trussardi Alla Scala.
Trussardi Eyewear pursues the same objectives as the fashion house as it seeks perfection in every area of its expertise. It expresses the brand‘s values of refinement and distinction through its choice of raw materials and finishes, and its outstanding design process is used to create innovative, contemporary eyewear. The Trussardi Eyewear Collection embodies everyday contemporary elegance. Ideal for dynamic metropolitan lifestyles, it blends contemporary trends and Italian design, and it also uses leather – an important part of the brand heritage – in unique new ways.
Sun Collection 2021
The pursuit of an iconic style that takes inspiration from the brand’s heritage represents the leitmotif of the new Trussardi collection. Trussardi explores all the many forms of contemporary elegance, re-proposing the brand’s identity in a truly eye-catching manner. There are two key elements: the oval greyhound logo - introduced by Nicola Trussardi in the ‘70s as a symbol of elegance, refinement and dynamism - and the heraldic coat of arms, which takes centre stage on the new temple tips flaunting statement geometries. Acetate reigns supreme in the women’s styles, with an offering of classic or fashion-forward lines that find common ground in the elegance and personality of the cat-eye shape. The men's range is instead more balanced, with broad front pieces modelled from metals and acetates, combined invariably with lightweight and comfortable frames. The richness of this collection transmits positive and fresh vibes, re-inventing the offering of a brand that knows how to fluently speak an elegantly relaxed language with all of its partners.
Optical Collection 2020
Trussardi's Optical Collection and Flash Sunglass Collection are for men and women who live contemporary life with timeless, dynamic elegance. The brand’s all-Italian charm takes concrete form in a collection that experiments with innovative combinations of unconventional shapes and top quality materials to come up with new ways of reconciling design with practicality. Striving for perfection in every detail gives rise to prestigious finishes to be appreciated every day, becoming a characteristic element expressing the wearer’s unique personality.
The 2020 Trussardi Eyewear Collection expresses all the various forms of contemporary elegance - an elegance capable of innovation whilst maintaining its identity.
The exploration starts with the materials, which are enhanced in their essence or re-interpreted in a combination of elegance and practicality. Titanium spotlights the sophistication of the men’s styles, while the audacity of the enamels and acetates plays with the golden reflections on the most feminine of models. Metal frames, rubber elements and leather heritage details also take centre stage.
The brand’s iconic embossed elements - such as the greyhound - take pride of place amidst lively havana hues and opal tones. The richness of this collection transmits positive and fresh vibes, re-inventing the offering of a brand that knows how to fluently speak an elegantly relaxed language with all of its partners.