Since 1911, FILA has been an icon of elegance and Italian style in sports.
Sports are synonymous with incredible performances, last-minute victories. The joy of triumph after hard training. Though sports represent also a lifestyle, comfort. FILA, which has always witnessed amazing results, perfectly mirrors this awareness.
The simple and essential collections from FILA Eyewear decisively opt for convenience and functionality, proposing "active" sports models alongside more fashionable ones, always in line with the young and sporty style of the brand's target.
Sun Collection 2021
FILA and the new collection. Audacity and recognisability are the characteristics that identify the new frames from the spring/summer collection. Once again, the Brand becomes the subject of Style and Original Identity. The variety of proposals is both extensive and surprising. Heritage, with classic and clean lines dedicated to brand devotees; Performance, for athletes who seek maximum resilience and practicality; Lifestyle, where more en-vogue combinations in terms of style and materials reign supreme. The brand’s DNA takes centre stage, resulting in a truly head-turning style owing to its uniqueness and unabashed desire to make a statement, utilising the FILA logo in all of its many interpretations. Young, irreverent and inclusive, this collection complements the distinctly unisex offering and presents a range of women’s prescription styles for the very first time.
Optical Collection 2021
The new Fall/Winter 2021 FILA collection is ‘on the side of those who know how to stand out’ and confirms itself as a benchmark for those who choose unconventional style.
From the street to the tennis court, FILA still has a lot to say, re-visiting the past and re-inventing the future. This concept is communicated through graffiti: not as a background, but as a state of mind to express an irreverent mood, reminiscent of the ‘90s. Three slogans have been chosen for the eyewear campaign, three statements to fight for. ‘See the Future.’ ‘Focus on the Good.’ ‘Turn it into Art.’
The new eyewear styles are an explosion of edginess, a creative force that comes to life expressing - as always - fashion-forward street and sporty style. FILA recalls and re-invents its own triumphs: combinations of materials, with rubber inserts stealing the spotlight, combined with bold colour choices. The mirrored and fluorescent effects of the ‘Evolution’ family make their comeback and are even more striking than ever before, while the ‘Spin Around’ styles offer new heights of customisation. The ‘Volume’ eyewear styles interpret the logo in different, fun ways, while the ‘Street’ models are characterised by wearability. Last but not least, a special mention goes to ‘Green Power’, the first environmentally-sustainable styles, and to the ‘Performance Capsule Collection’, the sporty single-lens frames with graduated options.