It all began in 1860 when Louis Ulysse Chopard, a talented young craftsman, established his workshop. His watches quickly gained a solid reputation in Eastern Europe, Russia and Scandinavia.
In 1963 the capital of fine watch making was took over by Karl Scheufele, descendant of a dynasty of watch makers and jewelers from Germany. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state of the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-endwatch and jewellery industry.
Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife have orchestrated the company's international expansion for more than 40 years and are still active in the firm. Their two children are its current co-presidents.
Running and developing a company such as Chopard could have not be done without precise and rigorous set of governing principles. Over the years, several corporate values have emerged; they form the "backbone of Chopard" and they are Independence, Quality & Excellence, Creativity, Heritage, Respect and Audacity. Today Chopard means exclusive composition of diamonds, sapphires, rubies and emerald of exceptional and unexpected cuts and sizes opening up a world of unparalleled glamour and craftsmanship, where originality, creativity and technical mastery are pushed to their ultimate limits.
Sun Collection 2020
The Chopard Sun 2020 Collection by De Rigo Vision is the epitome of two fundamental principles that characterise the celebrated Swiss Maison of High Jewellery: technological innovation and fine manufacturing. The choice of materials and ornate details that recall Chopard’s most iconic jewellery lines render this new collection both contemporary and glamorous, whilst maintaining the exceptionally high quality standards expected from De Rigo Vision, a leading player in the eyewear industry.
Titanium is pressed to create lightweight yet more fashion-forward frames, while the textured detailing on the sides transforms into ‘spoilers’ denoting a younger and more edgy style, with double-mirrored and palm-shape mirrored lenses re-establishing a connection with the renowned red carpet.
Optical Collection 2019
The Chopard Optical Collection by De Rigo Vision celebrates the new statement of the Swiss company “The artisan of emotions” with a range of prescription eyewear that blends tradition and innovation, beauty and the finest quality.
Styles that echo the mood of the jewellery collections that inspire them and reinterpret their most iconic elements in a selection of elegant details. The stylish design of the Ice Cube jewels is conveyed in a cubic, three-dimensional look - on both the upper section and the temples - while the unmistakeable symbolic heart of the Happy Hearts collection appears again in the heart-shaped hinge, with natural stones such as onyx or mother-of-pearl. And references to the Imperiale collection are also found in the detail on the temple lit up by precious and amethyst coloured crystals, creating real bejewelled glasses.