Blumarine, launched in 1977, has always been true to its style and has become over the years a symbol of sophisticated femininity and ironic allure, under the creative direction of designer Anna Molinari. Femininity is part of the brand's DNA together with sensuality, interpreted with a romantic or playful touch - the expression of the personality and style of every woman. Refined elegance and eye for detail represent a stylistic approach that recalls luxury and the Italian quality of the brand, proposed with a contemporary and cosmopolitan feel. Freedom to be, freedom to experiment, freedom to choose: these are the key words of the "Blumarine" way of being, marked by a distinctive identity in the lines and colours of its collections, in the images and glamour of its advertising campaigns, and in the concept and suggestions of its flagship stores.
Optical Collection 2020
The new Blumarine collection celebrates spontaneous appeal and fresh and light elegance, evoking the brand’s iconic style.
The strong references to femininity and romanticism are reflected in the use of glitter and flowers, characteristic elements of the collection alongside animalier details. The meticulous attention to detail and the young, fresh colours of spring is evident throughout. This collection comprises sunglasses and prescription models with an ultra-strong and clearly-defined identity, in a perfect marriage of metals and acetates.
For the new season, Blumarine has chosen to focus on cat-eye and geometric shapes, introducing the new mask frame with sporty-chic twist. The styles celebrating the rose - the iconic Blumarine flower - represent the jewel in the crown of the collection: the shapes and details evoke the petals, both in terms of lens cut and frame.