Blumarine, launched in 1977, has always been true to its style and has become over the years a symbol of sophisticated femininity and ironic allure, under the creative direction of designer Anna Molinari. Femininity is part of the brand's DNA together with sensuality, interpreted with a romantic or playful touch - the expression of the personality and style of every woman. Refined elegance and eye for detail represent a stylistic approach that recalls luxury and the Italian quality of the brand, proposed with a contemporary and cosmopolitan feel. Freedom to be, freedom to experiment, freedom to choose: these are the key words of the "Blumarine" way of being, marked by a distinctive identity in the lines and colours of its collections, in the images and glamour of its advertising campaigns, and in the concept and suggestions of its flagship stores.
Eyewear Collection 2021
Femininity, sensuality, self-confidence: the styles in the new Blumarine FW21 eyewear collection reflect the distinctive themes of the brand, re-interpreted according to a new ironic and carefree spirit. '00s-inspired pop and casual-glamour unites the styling of the new models, where classic shapes are re-elaborated with sinuous lines for the prescription frames or with en-vogue and oversized silhouettes for the sunglasses styles.The ‘B’ monogram acquires increasing importance and becomes a key element in several of the new frames, where it features not only as a logo but as a decorative element - to all intents and purposes - and an integral part of the structure.