“It’s not a job, it’s a trade” exclaims Gionata, speaking about what he does. A slight nuance. A huge difference. Seeing him at work, you get a better idea of what he means. His manual skill, the sensitivity with which he uses his tools, his ability to make something raw into a finished piece: all elements that epitomise the concept of a new craft, an industrial craft, where diversity lies not so much in what you make, but in how you make it. Is there a way of learning this craft? Practice makes perfect, trying to master the ability over and over again is the best form of training. Then, of course, you have to have a gift for what you do. Meet experienced people who are capable of transferring their know-how (rather like long ago when workshops would have an apprentice), then someone who spots these skills in you, believes in you and becomes the activator of your talent This kind of person exists in the De Rigo prototyping office. His name is Massimo Calderini and some (in fact quite a lot) of the credit for Gionata’s development goes to him.