Police. Audacity cannot be feigned, it must be owned.

POLICE was born in Italy in 1983 from an intuition dreamt up by De Rigo, when people are looking for style, boldness and character. POLICE has always known how to re-invent itself as a new ‘society’ icon, introducing eye-catching details and variations on a theme with every passing season: for example, the blue mirrored lenses - launched in the Nineties - immediately became a global trend, or the logo sporting the eagle, a symbol of freedom, re-interpreted over the years yet always icon of the brand's unique spirit. With such a strong and recognisable identity, why stop at eyewear? From 1997 onwards, POLICE transformed its style into a lifestyle, opening the doors to new previously unexplored sectors, with one standing out above the rest: fragrances. The brand’s audacity transpired into its first fragrance for both men and women, a success that led to experimentation and numerous different collaborations: watches (2003), jewellery (2005), small leather goods (2011) and clothing.