Yalea - The portrait of dreams the second "Sisterhood" edition has been unveiled
After the first chapter "A Journey into real beauty" - a journey to discover the dreams, lives and achievements of 43 incredible women – Yalea now presents "Sisterhood". Sisterhood is a social, ethical and emotional pact built between women. It is knowing that together we are stronger and that emancipation is only possible if we forge solid alliances and treat each other as "sisters".
Yalea has chosen couples of women as testimonials for the next campaign, sharing their stories and experiences. The couples do not only include biological sisters, but also "sisters by choice", examples of deep bonds based on affection, support and solidarity.
Powerful stories, of real smiles and determination told by women who, despite their different origins and backgrounds, share a sense of belonging, empathy, respect, empowerment, and sisterhood for an optimistic vision of the future.
Photographer Mihaela Noroc has translated the story of these talented women into images, snapshots of deep and authentic bonds that can be formed not only through blood ties, but also through shared life choices and mutual support.
The Toledo sisters, Adriana and Luciana, already protagonists of the last Yalea campaign, spend this season behind the lens, overseeing the styling and artistic direction these shots with a unique and creative approach, combining different cultural influences and a distinctive aesthetic.
The protagonists of the campaign wear the new Yalea eyewear collection that embodies the elegance and refinement typical of the brand. A range of sophisticated and high quality styles that are characterised by the use of refined shapes and colours, designed to meet the needs of women who seek style and functionality through products that celebrate individual beauty.
To the prescription range Yalea also adds four "petite" versions for those who need smaller sizes: a detail that demonstrates the collection's focus on the diversity of face shapes, ensuring comfort and a perfect fit with glasses that adapt to the needs of every woman.
With the new campaign "THE PORTRAIT of DREAMS – Sisterhood Edition", Yalea reaffirms its commitment to the female universe by supporting its freedom of choice, favouring its talent and rewarding its personal beauty. An invitation to all women to pursue their goals by feeling free and strong together, with the exceptional ability to inspire each other.
The Sisterhood Edition
Five couples of women demonstrate how solidarity, collaboration and mutual support can lead to great achievements. Each woman contributes to the success of the couple with her own skills and talent, showing that unity is strength. Their diversity in terms of experience and expertise creates a synergy that enables them to tackle a wide range of challenges and opportunities. Their stories not only inspire, but also promote the importance of deep and authentic bonds, both through blood and through life choices.
Marisa and Gigi Passera wearing models VYA168V and SYA151V