Yalea - The portrait of dreams the second "Sisterhood" edition has been unveiled

Joining forces with other women can be a formidable resource for creating positive change in today's society and culture. Yalea, a house brand of the De Rigo Group that has always been committed to supporting women, continues its project "The Portrait of Dreams", dedicated to the different faces of female beauty, exploring the theme of sisterhood in this new edition.

After the first chapter "A Journey into real beauty" - a journey to discover the dreams, lives and achievements of 43 incredible women – Yalea now presents "Sisterhood". Sisterhood is a social, ethical and emotional pact built between women. It is knowing that together we are stronger and that emancipation is only possible if we forge solid alliances and treat each other as "sisters".

Yalea has chosen couples of women as testimonials for the next campaign, sharing their stories and experiences. The couples do not only include biological sisters, but also "sisters by choice", examples of deep bonds based on affection, support and solidarity.

Powerful stories, of real smiles and determination told by women who, despite their different origins and backgrounds, share a sense of belonging, empathy, respect, empowerment, and sisterhood for an optimistic vision of the future.

Photographer Mihaela Noroc has translated the story of these talented women into images, snapshots of deep and authentic bonds that can be formed not only through blood ties, but also through shared life choices and mutual support.

The Toledo sisters, Adriana and Luciana, already protagonists of the last Yalea campaign, spend this season behind the lens, overseeing the styling and artistic direction these shots with a unique and creative approach, combining different cultural influences and a distinctive aesthetic.

The protagonists of the campaign wear the new Yalea eyewear collection that embodies the elegance and refinement typical of the brand. A range of sophisticated and high quality styles that are characterised by the use of refined shapes and colours, designed to meet the needs of women who seek style and functionality through products that celebrate individual beauty.

To the prescription range Yalea also adds four "petite" versions for those who need smaller sizes: a detail that demonstrates the collection's focus on the diversity of face shapes, ensuring comfort and a perfect fit with glasses that adapt to the needs of every woman.

With the new campaign "THE PORTRAIT of DREAMS – Sisterhood Edition", Yalea reaffirms its commitment to the female universe by supporting its freedom of choice, favouring its talent and rewarding its personal beauty. An invitation to all women to pursue their goals by feeling free and strong together, with the exceptional ability to inspire each other.

THE PORTRAIT OF DREAMS

The Sisterhood Edition

Five couples of women demonstrate how solidarity, collaboration and mutual support can lead to great achievements. Each woman contributes to the success of the couple with her own skills and talent, showing that unity is strength. Their diversity in terms of experience and expertise creates a synergy that enables them to tackle a wide range of challenges and opportunities. Their stories not only inspire, but also promote the importance of deep and authentic bonds, both through blood and through life choices.

Marisa and Gigi Passera wearing models VYA168V and SYA151V

Marisa and Gigi Passera, Italians, better known as the Passera Sisters, cultivate their love of cooking on social media and on the radio. They see cooking and the act of ‘eating together’ as a moment in which people meet and come together.

VYA168V col.722: Bold, round acetate prescription glasses for an elegant look. Available in two colour variants (black and havana) characterised by a triple coloured bonding on the thick temples reminiscent of the soft waves of the Yalea monogram. Also available in the variants: transparent, black, havana, burgundy.

SYA151V col.4AL: Acetate sunglasses featuring an oversized square design. The front piece is characterised by elegant bondings outlined by a subtle "wave" detail. Available in the variants: black, havana, blue/havana, pink/havana, beige/havana.

Sara and Sabrina Guessab wearing models VYA168V and SYA152V

Sara and Sabrina Guessab, French twins of Algerian origin, are models and bloggers wh have gone viral for their unique and, above all, full colour style. Their ‘mantra’ is to always be themselves.

SYA152V col.700: Acetate sunglasses with a light square shape and a front piece embellished with elegant facets that add dynamism to the style. Available in two colour variants (black and havana) characterised by a triple coloured bonding on the thick temples reminiscent of the soft waves of the Yalea monogram. Also available in the variants: fuchsia and aquamarine.

Valeria De Angelis and Maria Chiara Cicolani wearing models VYA168V and SYA151V