Rodenstock eyewear unveils a new era of lightness

Rodenstock, a pioneer in eyewear since 1877, is redefining its design and technology by focusing on lightness and innovation. The new collection embodies this evolution, presenting minimalist designs paired with high performance materials. These frames are crafted for men who value a harmonious balance of aesthetics, wearing comfort, and durability;  qualities that characterize the Rodenstock brand and set a new benchmark for excellence.

Form follows Lightness
The new Rodenstock brand approach epitomizes the "Form Follows Lightness" credo, showcasing their dedication to blending German Engineering precision with timeless, pure aesthetics. Drawing inspiration from the minimalism and functionality of the Bauhaus, the in-house team in Germany has meticulously developed premium eyewear that not only meets but exceeds industry standards. These frames, crafted with uncompromising quality, are made to last. Their design complements and enhance the wearer's unique personality, all while delivering maximum precision and functionality.

“The goal is to reduce material without compromising stability,” explains the Rodenstock design team. This principle is reflected in every detail, from the selection of materials to the engineering of hinges and frame components. Japanese titanium and their inhouse developed high-performance polyamide RXP® are central to this approach, offering exceptional strength and comfort while ensuring the frames remain incredibly light, as demonstrated by the Ultimate Lightness collection. With less than 4.8 grams, these frames provide an almost weightless experience while maintaining a sleek, modern elegance.

The Rodenstock Legacy: Merging Expertise and Innovation
The recent acquisition by De Rigo, a leading Italian eyewear company, has introduced a fresh wave of creativity, blending purist design with German engineering. This partnership has allowed Rodenstock to explore innovative paths while staying true to its proven quality and craftsmanship. Barbara De Rigo, Chief Marketing Officer of De Rigo Group, emphasizes this shift: “Rodenstock has always been a leader in high-quality eyewear, and our collaboration has pushed the brand forward by emphasizing the lightness, comfort, and cutting-edge technology that have made the brand popular.”

FALL-WINTER24 COLLECTION

The new collection features five key product series, each embodying the brand’s unique DNA.

The InfiniTec series
The popular Rodenstock’s InfiniTec series makes technology visible through genuine technical sophistication at the temple. The innovative Nanometer Titanium spring hinge not only embodies the functional aspect, but also gives the frames a design element. Made from 100% Japanese Titanium and finest Italian Acetate, they are the perfect accessory for tech-savvy men who prefer a classic design.

The T-Lite series
Focusing on the synthesis of pure lightness and advanced technology, a rimless look without visible screws was created. Through the in-house developed glazing system and the use of beta Titanium maximum flexibility and durability is ensured. For over 20 years, this brand-defining series has featured minimalistic frames that incorporate the Rodenstock DNA, complemented by colorful RXP® temples for perfect adjustability.

The Unlimited series
This series is overcoming design limits by using lightweight materials that create light, transparent looks, guided by a clear design language inspired by Bauhaus principles. This is accomplished through the use of super lightweight RXP® combined with the screwless Roll Hinge temple for seamless functionality. The purist frames of the Unlimited series are available in harmonious colors, featuring both shiny and matte material finishes.

The Titanium Classic series
Pure designs that emphasize the wearer’s personality are created to meet the aspiration of timeless elegance and superior craftsmanship.

By creating the best possible haptics with minimal material usage, highest wearing comfort is ensured. The result is the Titanium Classic temple, known for its recognition value, and a product variety that combines different front materials with the iconic Titanium temples.