De Rigo is successfully pursuing its policy of direct distribution control in key markets, with the opening of De Rigo Baltics. The company - with headquarters in Riga - will be tasked with expanding and strengthening the Group's presence in Latvia, Estonia and Lithuania. Liaising with the headquarters in Italy, the new branch will take care of all commercial aspects for the development of the region and, owing to its extensive sales network, aims to become the main contact for opticians in Northern Europe.
With De Rigo Baltics, the Group now directly oversees the distribution of its products globally through 18 companies. An approach that enables De Rigo to identify the needs and trends specific to the various countries, customising the offering according to the peculiarities of the individual markets.