Hollywood Meets the Art of Design and Engineering: Orlando Bloom Presents Porsche Design Eyewear

“It’s a great honor to represent Porsche Design as Brand Ambassador. From our first conversation, I was excited about the idea of a partnership. I immediately sensed that the Porsche Design team and I share a mutual passion for great design and a similar mindset. The brand has a unique way of translating the unmistakable design and timeless elegance of icons like the Porsche 911 into lifestyle products. This blend of sports car-inspired aesthetics, unique heritage, and exclusive lifestyle truly fascinates me. It’s exciting to now be part of this success story,” says Bloom.

“Orlando Bloom is a perfect match for Porsche Design because he truly embodies our lifestyle, as well as our shared values of authenticity, style, and a passion for perfection, all of which are reflected in the commitment he’s made to his craft. As an acclaimed actor with international appeal and popularity around the world, Orlando will further enhance Porsche Design’s global awareness and positive perception of our brand. We are so proud to have him on our team and look forward to partnering on many inspiring and innovative projects together,” says Stefan Buescher, CEO of Porsche Lifestyle Group.

Barbara De Rigo, Chief Marketing Officer of De Rigo Vision, states: “The collaboration with Orlando Bloom will strengthen Porsche Design’s awareness in the eyewear market, enhancing its appeal to a sophisticated and ambitious audience. His refined style and adventurous spirit, reminiscent of both the innovation of Porsche cars and the charisma of his iconic roles, perfectly embody the values of the brand. Orlando embodies the Porsche Design target consumer: an elegant, modern individual constantly seeking new experiences and choosing exclusive accessories to express his unique style.”

A Visionary Collaboration

One of the world’s most unique eyewear designs, the iconic P'8478 model is one focus in the Eyewear campaign, along with six other sunglasses and prescription styles from the new 2025 Porsche Design Eyewear Collection. In 1978 and designed by F. A. Porsche, the Porsche Design P'8478 made its mark in history as the first-ever sunglass model to feature an interchangeable lens system. Thanks to this innovative quick-release mechanism, the lenses, supplied in various colors, can be swapped easily, allowing for seamless adaptation to different light conditions. Crafted from extremely lightweight titanium and scratch-proof, virtually unbreakable polycarbonate, the P'8478 combines innovative design with maximum performance and durability.

At the heart of the 2025 campaign is the new Streamline Series, inspired by the sleek design of the Porsche 911 GT3 RS. This collection, consisting of optical frames and sunglasses, embodies the spirit of high-performance engineering with aerodynamic temple designs that echo the GT3 RS’s iconic rear wing. At the center of the campaign is the model P'8986 C. Crafted with a lightweight RXP® front and durable titanium temples, the frame stands out with its striking dark green and gold colorway, complemented by gradient grey lenses that seamlessly balance innovation and elegance.

The campaign also spotlights the Carbon Fiber Series, which includes sunglasses models as well as optical frames. These models are crafted with high-performance materials, offering exceptional strength, durability, and resistance to heat and corrosion—qualities that make them ideal for both style and performance.

Consumption and Emissions

911 GT3 RS (WLTP)

Fuel consumption combined: 13,2 l/100 km; CO2-emissions combined (WLTP): 299 g/km;

CO2 Class: G

Where values are indicated as ranges, they do not refer to a single, specific vehicle and are not part of the offered product range. They are only for the purposes of comparison between different vehicle types. Additional equipment and accessories (add-on parts, tyre formats etc.) can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics. These factors, in addition to weather, traffic conditions and driving behaviour, can influence the fuel/electricity consumption, CO2 emissions, range and performance values of a vehicle.