Yalea Unveils the New FW26/27 Campaign: “FEEL MORE. SEE BEYOND.”

A call to rediscover the value of emotions as a source of self-awareness, interpretation, and deeper understanding.

Yalea, De Rigo’s house brand dedicated to an authentic, conscious, and contemporary femininity, unveils its new FW26/27 campaign, “FEEL MORE. SEE BEYOND.” At the heart of the project lies the message “It’s not overreacting. It’s perceiving more,” challenging a stereotype that still persists today: the belief that emotionality is a sign of fragility. Yalea offers a different perspective, presenting emotions as a strength that broadens perception, captures nuances, and allows us to look beyond appearances. The campaign gives voice to a femininity that is free from labels, multifaceted, and constantly evolving through six emotional dimensions that represent different aspects of the female experience: Wonder, Resilience, Depth, Inspiration, Authenticity, and Belonging. A journey that celebrates the ability to embrace surprise, overcome challenges, find inspiration, affirm one’s identity, and feel part of something greater. For Yalea, eyewear is much more than an accessory: it is an expression of personal identity. With “FEEL MORE. SEE BEYOND,” the brand reaffirms its commitment to celebrating authentic women and promoting a vision of femininity in which emotions are not a limitation, but a valuable resource for understanding the world with greater depth and awareness.