Yalea presents the new campaign “Beyond the glass ceiling – where vision meets empowerment”

News

28 October 2025

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Challenging the glass ceiling with a gaze that paves the way for empowerment

Yalea, the house brand of the De Rigo Group, long committed to supporting women, launches its new international campaign: “BEYOND THE GLASS CEILING – Where vision meets empowerment,” a visual story intertwining elegance and commitment, transforming style into an act of personal affirmation.

Five women, five extraordinary stories, five gazes that have broken invisible barriers and redefined their professional fields, turning the glass that once separated them from new possibilities into lenses through which to look at the future with clarity and determination. These women have reached levels of excellence in their careers and serve as examples and role models for new generations.

The campaign protagonists wear Yalea’s new FW25 collection: eyewear with a refined and contemporary aesthetic, crafted from exquisite acetates offering sophisticated color effects. The collection includes sunglasses with polarized lenses and meticulous finishes, enriched with raised geometric details. Smaller frame sizes are also available, designed to enhance every face shape.